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    The Truth in Advertising

    BrandNewGame

    >I love this one, not game related, but just funny!

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    Johnny Lee demos Wii Remote hacks – TED TV

    BrandNewGame

    >

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    Second Life or Dead? [Dutch only – sorry]

    BrandNewGame

    >Erik Huis over Second Life from Bas van de Haterd on Vimeo.

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    Game league in the UK sponsored by Carlsberg

    BrandNewGame

    >Live means many things nowadays and is often misunderstood. By live we mean people getting together to play against each other at a venue, not on line. Next week ‘Living it – Loving it’ launches Britain’s first live gaming league which will take place in pubs, clubs and casinos. They will have a FIFA 2010, […]

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    Grubby escaping through a window

    BrandNewGame

    > Worldfamous gamer ‘Grubby’ had to sneak out a building to avoid getting harassed by gamers! Amazing! (South-Korea)

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    Visual progress of video games and a gamers diary

    BrandNewGame

    >In this presentation from David Perry (Earthworm Jim and Matrix-game).The data (units sold of World of Warcraft for instance) are somewhat outdated in this presentation from 2008, but it contains two great videos. One about gamedevelopment in the past 30 years and a videobiography of a gamer.

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    10.000 hours of gameplay equals 10.000 hours of school from 5th to graduation

    BrandNewGame

    >Great presentation by Jane McGonigal Playing games strengthens trust and social structure of communities (collogues and friends) Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two, playing a dice game for the win and it is ‘proven’ I hope that the Jews and Palestine’s […]

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    TED TV – games are everywhere – Jesse Schell

    BrandNewGame

    >More people playing FarmVille than there are Twitter accounts!? “The iPhone is a Swiss army knife. Converged technology only works in pocket size… that’s why the i-Pad sucks!” According to Schell… And what about the new Ford that contains a minigame. The less gas you use, the bigger the virtual tree on your display grows… […]

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    Games to help organizational transitions and as a training tool

    BrandNewGame

    > We are currently working on a real cool project for Air Cargo Netherlands, Schiphol Airport and Dutch Customs. To support an undisturbed flow of goods and speed up delivery times, the three parties mentioned above came up with a concept called ‘SmartGate’. It basically comes down to a combination of a central database containing […]

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    Interactive movie for energy consciousness

    BrandNewGame

    > Check out this interactive thriller about the future of our politics around energy. It’s a nice conspiracy story – if you have all Sunday (and enough interest in the future of the world’s existence 😉 It’s quite intriguing and technically well done! There are some mini-games you can play, but as with most of […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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