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    TED TV – games are everywhere – Jesse Schell

    BrandNewGame

    >More people playing FarmVille than there are Twitter accounts!? “The iPhone is a Swiss army knife. Converged technology only works in pocket size… that’s why the i-Pad sucks!” According to Schell… And what about the new Ford that contains a minigame. The less gas you use, the bigger the virtual tree on your display grows… […]

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    Games to help organizational transitions and as a training tool

    BrandNewGame

    > We are currently working on a real cool project for Air Cargo Netherlands, Schiphol Airport and Dutch Customs. To support an undisturbed flow of goods and speed up delivery times, the three parties mentioned above came up with a concept called ‘SmartGate’. It basically comes down to a combination of a central database containing […]

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    Interactive movie for energy consciousness

    BrandNewGame

    > Check out this interactive thriller about the future of our politics around energy. It’s a nice conspiracy story – if you have all Sunday (and enough interest in the future of the world’s existence ๐Ÿ˜‰ It’s quite intriguing and technically well done! There are some mini-games you can play, but as with most of […]

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    Qwerty keyboard shoe

    BrandNewGame

    > Funny detail under my friends shoe. ๐Ÿ˜‰

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    Games are everywhere

    BrandNewGame

    > Space invaders at hotel new york in rotterdam.

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    Games are not addictive and do not lead to violence

    BrandNewGame

    >It has finally been proven by scientific research that games are not addictive. The addiction that some people suffer come from deeper – underlying – problems, amongst specific groups that play games. This has been researched by Jeroen Lemmens of the University of Amsterdam. He researched 851 gamers during six months. The most important conclusion […]

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    Social Networks Info

    BrandNewGame

    >From our buddy Matthew Jeffery at Electronic Arts some data: The explosive growth of Social Media Take a look at www.insideea.com and the story ‘The explosive growth of social media…..statistics that shock’!. FACEBOOK – Second largest website on the web– 400 million active global users– 50% of active users log into the site each day. […]

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    New Book: A Brand New Playground – Searching for CASES!

    BrandNewGame

    > Hi All! I just finished the Dutch version of my book ‘Laat met je merk spelen‘ (A Brand New Playground) and would like to start with the international (English) version soon. For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that […]

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    Pac-Man, Donkey Kong, Space Invaders, Arkanoid, Frogger and Tetris take over the world!

    BrandNewGame

    > Brilliant video – thanks to Patrick Jean and producers of ‘One More Production‘

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    Social Games in the UK mostly played by women

    BrandNewGame

    > Although I find the term ‘social games’ not really appropriate, since all multiplayer games have a social function, I decided to copy the term anyway. Social media is another term I don’t really like, but it’s a quite common expression for social networks and digital community media like Youtube. I would rather speak of […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually โ€œdoing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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