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    Let Them Play With Your Brand

    BrandNewGame

    >This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out! Laat met je merk spelen View more presentations from Crossmarks.

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    Beat The Devil (BMW Short Film)

    BrandNewGame

    > Another way to promote your car… Put GREAT actors and celebreties in a 10 minute plotted film, directed by Tony Scott (amongst others) where your brand plays a minor part… and hope for VIRALITY! I would rather play the game, but still – it’s done in a very cool way!

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    Hotel Modern – Reception

    BrandNewGame

    >Hotel Modern – Reception Very interesting website and art work…

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    America’s Army Extremely Effective Recruitment Tool – Technology

    BrandNewGame

    >America’s Army Extremely Effective Recruitment Tool – Technology: “’30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined’.”Below some more screenshots to show you what […]

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    Assassin's Creed – Lineage (Part 1)

    BrandNewGame

    > To promote the newest Assassin’s Creed, a short film is made – check out the first part and find the other two as well on Youtube.

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    Red vs Blue – ingame comedy thanks to HALO

    BrandNewGame

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    Daily News – Study: More Brand/Product Awareness From In-Game Advertising – TAXI: The Global Creative Network

    BrandNewGame

    >Daily News – Study: More Brand/Product Awareness From In-Game Advertising – TAXI: The Global Creative NetworkShamelessly copied from www.designtaxi.com: 03 Nov 2009NeoEdge, the leading total solution provider of advanced digital media services in casual games for the PC, announces the publication of a study conducted by Frank N. Magid Associates to examine techniques to maximize […]

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    Game-art in the streets: Tetris!

    BrandNewGame

    >An inspiring piece of wall-art in Rotterdam, one of the most multi-cultural Dutch cities. A great piece of work where Tetris was inspiring to the artist Giuseppe Licari. The blocks have been changed into flag representing all nationalities. target=”_blank”

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    The Great Flu

    BrandNewGame

    >The Great Flu Could you BE anymore actual!? Play the game and find out how YOU can fight the flue….

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    Kia Soul – Massive In-Game Ads

    BrandNewGame

    > Not necessarily my way of ingame advertising, because this is still logo pushing without adding anything for the consumer… still – it works according to Massive’s latest effectiveniss reports. Check Massive.com or visit www.brandnewgame.nl and make an appointment for more information.

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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