>Love – Bjorn BorgGreat interactive video and potentially viral video from Bjorn Borg… it’s not my face though 😉

>Let them sing it for you A VERY COOL and interactive webtool that SINGS YOUR MESSAGES! Check it out – it’s really great fun!

>From Marketingmag.com: Microsoft’s in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients’ in-game advertising spend. JJ Richards, Massive general manager, said the question is whether gamers take action after encountering ads during play. “We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement. But, what […]

>This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out! Laat met je merk spelen View more presentations from Crossmarks.

> Another way to promote your car… Put GREAT actors and celebreties in a 10 minute plotted film, directed by Tony Scott (amongst others) where your brand plays a minor part… and hope for VIRALITY! I would rather play the game, but still – it’s done in a very cool way!

>Hotel Modern – Reception Very interesting website and art work…

>America’s Army Extremely Effective Recruitment Tool – Technology: “’30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined’.”Below some more screenshots to show you what […]

> To promote the newest Assassin’s Creed, a short film is made – check out the first part and find the other two as well on Youtube.

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>Daily News – Study: More Brand/Product Awareness From In-Game Advertising – TAXI: The Global Creative NetworkShamelessly copied from www.designtaxi.com: 03 Nov 2009NeoEdge, the leading total solution provider of advanced digital media services in casual games for the PC, announces the publication of a study conducted by Frank N. Magid Associates to examine techniques to maximize […]