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    Massive: The Future of In-Game Advertising

    BrandNewGame

    > This is what Massive promises on gamevertising – there’s a game for everyone!

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    Webinars on Ingame Advertising & Gamevertising

    BrandNewGame

    >Check out a cool presentation on ingame advertising by Massive / Xbox. You have to leave your contact details to be able to log in. Next session is next week on Tuesday! – Don’t miss it! WEBINARS

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    Bart Hufen presented at the Marketing Information Event in Rotterdam

    BrandNewGame

    > Just got back from two days of Marketing Information at the event in Rotterdam. My presentation was about gaming as a marketing tool – of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on […]

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    Mario and Princess Sex Tape (not for children)

    BrandNewGame

    > Great advertising options for VIAGRA! – Mario, mario, where art though Mario! – Or was that Romeo….?

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    GTA:SA Peterbuilt 379 Coca-Cola Truck Mod

    BrandNewGame

    > If you read my previous blog post (below) … here is the Coca-Cola Truck…. consumer generated stuff … wow!

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    Grand Theft Auto San Andreas: Truck And Trailer Mods

    BrandNewGame

    > Quite amazing: consumers generated virtual trucks (even with Heineken and Aldi advertising on them) for a modification of the game Grand Theft Auto: San Andreas. There are almost one hundred trucks in this film made by German people that just love the game and … trucks…. wow. Games can have such a committed fan […]

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    Mobile Abilities Map

    BrandNewGame

    >An update on all there is to know about mobility! Mobile Abilities Map View more documents from Helge Tennø.

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    Sony PlayStation 3 Commercial – Kubik

    BrandNewGame

    > And this is where we are now… Rubik’s magic versus PS3 đŸ˜‰

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    Sony Playstation – Double Life Commercial

    BrandNewGame

    > This clearly states why people play games! I love the kid saying ‘…and conquered worlds…’ He’s great! Do not underestimate the power of gaming as a marketing tool!

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    Great Advertising is either funny and creative – or both!

    BrandNewGame

    > I know it’s classic, but I stumbled upon it and it made me laugh again, it’s brilliant.

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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