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    IAB defines ingame advertising guidelines

    BrandNewGame

    > The IAB has defnined guidelines for ingame advertising together with partners like Google, Microsoft and Sony PlayStation. The guidelines can be downloaded here at the bottom of the page.

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    AMERICA'S ARMY: EVERY DETAIL COUNTS – GAME INTEL – CHARACTERS

    BrandNewGame

    >AMERICA'S ARMY: EVERY DETAIL COUNTS – GAME INTEL – CHARACTERS Version 3 of America’s Army game has been released. With 10 million users worldwide, 5 million basic trainings done and 20.000 active users per day you might say this advergame is a great success. It’s a simulation game where gamers can learn their first steps […]

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    Assassins Creed II – New video's

    BrandNewGame

    > One of my personal favorites. Unfortunately not very suitable for ingame advertising, but please check out the high level of stunning graphics and gameplay. It’s historical! www.assassinscreed.com

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    Silent Library TV Show

    BrandNewGame

    > Just some fun to start the week with, legendary Japanese TV from the 90’s…

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    Command and Conquer 4 announced – Battlecast primetime

    BrandNewGame

    >

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    Did You Know?

    BrandNewGame

    > Some interesting facts about life in the digital age we live in.

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    Today's Gamers research 2009 – THE RESULTS

    BrandNewGame

    >Herewith all the slides I am allowed to share on the Dutch market [in Dutch].Soon I will share the other countries USA, United Kingdom, France and Germany And of course I will include my conlusions in comparison to 2008.

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    Old school games for BlackBerry

    BrandNewGame

    > Good to see that other Mobile phones are supported with games as well. With Apple announcing it has 21.000 games available at the appstore, Nokia, Samsung and Sony opening an applications portal shortly (Sony already has, but it’s not filled with great stuff yet…), now Blackberry can add a stunning 2 extra games to […]

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    Second Skin documentary about MMO players

    BrandNewGame

    > Video Games – E3 2009 – The MMO Report

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    Mobile Monday 2009 – a video

    BrandNewGame

    >

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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