>Just some pictures of our presence during the Cannes Lions International Advertising Festival. BrandNewGame was there with about 35 other Dutch Gaming Industry Delegates. We spend 3 terrific days on the ‘Stad Amsterdam’ and witnessed some interesting presentations. Hopefully next year will be as inspiring and enlightning as this year!

>This is just a small summary of the Marketing Live event I went two weeks ago from the 5 or so speakers that were there. According to research by the University of Groningen (Peter Leeflang & Ruud Frambach 2009), in times of crisis companies should keep investing in Marketing because: 1. You risk losing your […]

> The Dutch gaming industry are developing a unique game during the Cannes Lions Festival to promote the opportunities that gaming have for brands. Follow us on this website http://canneslionsgame.wordpress.com . For a real bad, time wasting and nonsense inspiration video check this link: VIDEOGAME CONCEPT

> THIS IS A CALL FOR ADVERTISING AGENCIES THAT WANT TO LEARN ABOUT INGAME BRANDING: VISIT DUTCH GAME CONSULTANTS ON OUR SHIP “STAD AMSTERDAM” ON THE 25TH OF JUNE IN CANNES PORT STARTING 21.30 HOURS! CALL ME IF YOU CAN’T FIND IT ON +316 4818 6632 BART HUFEN

> Image via Wikipedia According to Gordon Calleja gamers have 6 levels of involvement when playing games, from shallow to ‘deep’. “The six frames include: affective, spatial, narrative, tactical, performative and shared involvement. These are described as ranging on a continuum from conscious to internalized involvement. The internalization of spatial and other frames of involvement […]

> For the people that don’t know the game Grand Theft Auto, the game is packed with ingame (fake) Brands that wink to fastfood chains and Beer brands. One of the Ingame brands is Pisswasser. The label on the back of the bottle says: “You’re in, for a good time”. Enjoy crisp, salty taste of […]