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    Bart Hufen about Gamification during TedX Hilversum

    This is my talk about the power of play and unlocking creativity to solve problems versus using the game-loop for routine to become better. Feedback is welcome through Twitter @BartHufen #gamification

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    Afraid to be disrupted? Organize for flexibility!

    Most large organizations are build on pyramid structures. It’s time to change, how? By applying loop-thinking to your business.

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    Our Agile ‘Game Plan’

    This summer, I will speak about my new business model at Scrum Day Europe in Amsterdam and Agile Greece Conference in Athens. The business model I invented is derived from computer games and game mechanics. Really? Yes really. But a lot of these mechanics can also be found in scientific models, loads of management books […]

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    Progress Loop presentation in Sarajevo

    This is the presentation I helt in Sarajevo during the Bosnia Agile Day 2015 about gamification and the progress loop I developed to transform companies to responsive businesses with continuous growth.

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    Gamification of Business

    How can gamification, game mechanics and gameloops help you to improve your organization? Start with a GameStorm and find out how you can start that transformation! In this presentation Bart Hufen explains the latest insights and gamified business models.

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    Twitch: gamers watching gamers playing games

    E-Sports and Twitch: how big is it really? Well, if you know that e-sports athletes can make more money than football players… you might want to switch to playing digital games like DOTA2 or League of Legends.

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    Presentations – upcoming Q4 2015

    BrandNewGame

    For all you globetrotters that want to meet me in person, here’s a quick overview of upcoming events where I will talk about my biggest hobby: games in relationship with brand- / marketing- and (change) management. Join me on the following dates in the following locations for a sneak preview about me new book: Adfolive […]

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    Q&A With Jane McGonigal

    BrandNewGame

    The Entertainment Software Association (ESA) interviewed researcher, game designer and author Jane McGonigal. Her newest book, “SuperBetter,” which releases September 15, explores a decade’s worth of scientific research into the ways games—including video games, sports and puzzles—change how people respond to stress, challenges and pain and how to cultivate new powers of recovery and resilience in everyday life simply by adopting what McGonigal calls a more gameful mindset.

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    Future of VR and Oculus Rift?

    BrandNewGame

    Could this be the future of videogames for headsets like the Oculus Rift and project Morpheus (Sony)…? Will real and virtuel mix up our minds so bad we will not know the difference in the future? Will we be 2D…? 😉 Have fun!

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    Six years of BrandNewGame

    BrandNewGame

    Just a few words of gratitude to all the key players that were part of our past successes and hopefully will keep supporting us in the next 60 years! Playing keeps us young – we will never grow old!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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