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    PlayStation 3 has sold over 50 million units

    BrandNewGame

    >After the announcement from Sony PlayStation a few months ago that the PlayStation 2 console sold over 150 million times, they reported last week that the PlayStation 3, their latest – and according to some experts last home-play console – sold over 50 million times. PlayStation Portable (PSP) has sold 68 million units Year to […]

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    Playtime (Speelkwartier) by BrandNewGame, Flavour & Spil Games

    BrandNewGame

    > Spil Games, Flavour and BrandNewGame joined forced in The Netherlands to organize an event to enlighten brands and organizations about how games can be used to achieve marketing goals. The event is in Hillywood (Hilversum – The Netherlands) on the 19th of May from 14:00 hours. Bart Hufen (BrandNewGame) will explain more about the […]

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    Nature revisited…

    BrandNewGame

    > Real or Sur-real? The Mountain from Terje Sorgjerd on Vimeo.

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    PeopleBrowsr's Brief Cartoon Study Of Social Influencers

    BrandNewGame

    >Very nice way to tell a story about social media throughout the past five years: through cartoon images! Great work by Adam Long and PeopleBrowsr ! PeopleBrowsr's Brief Cartoon Study Of Social Influencers View more presentations from PeopleBrowsr.

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    Big In Japan – Alphaville Please donate for Japan!

    BrandNewGame

    > I was just watching the Dutch TV and saw a fantastic concert put together to help people in Japan. Us Dutch people are always complaining about our country and people living in Holland, but it’s AMAZING what we put together in such a short time. To all my Dutch readers, please show your gratitude […]

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    Social Media Research – an annual report from Michael Steizner

    BrandNewGame

    > This presentation gives an insight on the most relevant social media used in USA. It’s about Search, Tools, Services, Lead generation and investment in social media like Twitter and Youtube from a brand-perspective. Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo. More information on http://www.socialmediaexaminer.com

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    Fiat uses game mechanics to reduce CO2 emission

    BrandNewGame

    >Did you see the Fiat Ecodrive system? It’s real cool! Check the video to see how it works! There is even a ‘EcoVille’ (comparable to Farmville in a way 😉 where the top 500 eco-friendly drivers are listed! You can compare your results to friends, your country and even the world! This is a FANTASTIC […]

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    OK Go – This Too Shall Pass – Rube Goldberg Machine version – Official

    BrandNewGame

    > This video is awesome! Shot in one take, check the Ted Talk by Adam Sadowsky – I tweeted it on Twitter.

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    SORRY! – Less posts than usual…

    BrandNewGame

    > Just wanted to apologize for a second for not posting so many new articles lately. We are happy to say that we’re awfully busy with some great projects for some of our clients. I am still busy posting interesting news, research and opinions on Twitter, so please feel free to follow my tweets @BartHufen […]

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    Games for Training purposes for a BIG Bank [Dutch only: Sorry]§

    BrandNewGame

    >In this presentation Dick Krikke answers three short answers about the games that IJsfontein developed for ABN AMRO bank. I was personally involved in the analyses for the first game (The Retail Game). It explains the why, how and success in three strong statements. Drie vragen aan Dick Krikke van ABN AMRO View more presentations […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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