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    Brisk Eminem Super Bowl Commercial 2011

    BrandNewGame

    > Super Bowl commercial featuring a clay version of Eminem… nice motion graphic design, but otherwise… not so impressive… Brisk -2. Little Vader (By Volkswagen) and Eminem in the Crysler Superbowl commercial reached respectively 3.5 million and 2.5 million views online. More information about the online success during the Superbowl can be found at: Adage. […]

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    Doritos – Superbowl Commercial 2011

    BrandNewGame

    > That’s why I always say don’t F*!? with gamers! Better watch out!

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    Coca-Cola Siege: Game-inspired Commercial

    BrandNewGame

    > Coca-Cola does it again. Clearly a game-inspired commercial (World of Warcraft unmistakenly) after ‘Happy World’ (inspired by Grand Theft Auto – see previous post on this weblog). If Coca-Cola wants to relate with gamers, why not develop a real cool and immersive game instead of those casual advergames they have been producing up to […]

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    Interactive Fiction: The Art of Video Game Storytelling

    BrandNewGame

    > target=”_blank”

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    Facebook versus Twitter – an update

    BrandNewGame

    >A really nice infographic from www.psfk.com

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    FREE SUMMARY OF MY BOOK AVAILABLE!

    BrandNewGame

    >Finally after three months of updating my book it is currently being translated into English! Hooray! The title will be: A Brand New Playground – Building Brands in the Digital Era As I wanted to share the contents in an early stage please feel free to download and share the free summary (demo). You can […]

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    Sony confirms a new handheld PlayStation with touchscreen and 3G

    BrandNewGame

    > Sony Computer Entertainment just confirmed that it is developing a new PlayStation Portable with touch-screen and 3G network capabilities. The current name for the device is NGP (Next Generation Portable), but it will be likely to change towards the releasedate end of this year. Check www.playstation.com/psmeeting2011 for some images of the product. Surprisingly, the […]

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    Presenting during Trendsfactory March 24th 2011 – De Parade 's-Hertogenbosch

    BrandNewGame

    >I am really honored to speak during Trendsfactory 2011 next to people like Stephen Fellinger (Spin Awards), Martijn Aslander (Lifehacking) and the crazy Cor Molenaar (Shopping 3.0) and many others. I recommend all Dutch internet marketeers to subscribe to this event NOW as we will present the future of internet, social media and using games […]

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    SmartGate-The Game JUST WENT LIVE!

    BrandNewGame

    > When I started writing the Dutch version of my book ‘A Brand New Playground’ (Laat met je merk spelen) and thought about how games could be used to achieve marketing objectives, the last thing I thought I would come across is the development of a game to support change management issues. Ironically this example was […]

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    A Mobile update: Phones versus Pads versus Computers – Globally

    BrandNewGame

    > Internet Trends Presentation – Read the full article and response at Mashable

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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