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    Google One Pass

    BrandNewGame

    > A new service by Google – soon available for publishers of books, blogs and other digital text-content. Google only asks for 10% of the revenues/profit, which is less than Apple that claims 30% of the revenues/profit. Amazing that publishers seem unable to launch a business-model themselves… collaboration is the key-word in the digital era. […]

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    New Distimo research is out

    BrandNewGame

    >I am still wondering why brands are still hesitating to start developing cool branded games for the world. My book

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    PlayStation sold 150 million PS2's

    BrandNewGame

    > Sony Computer Entertainment just announced it sold 150 million PlayStation 2’s since the release in March 2000. I still remember this milestone event because I worked for Atari in those days as a product manager and we gave away 5 PlayStations to promote Reflections Driver 2! The PlayStation 2 could play DVD (where the PlayStation […]

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    Brisk Eminem Super Bowl Commercial 2011

    BrandNewGame

    > Super Bowl commercial featuring a clay version of Eminem… nice motion graphic design, but otherwise… not so impressive… Brisk -2. Little Vader (By Volkswagen) and Eminem in the Crysler Superbowl commercial reached respectively 3.5 million and 2.5 million views online. More information about the online success during the Superbowl can be found at: Adage. […]

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    Doritos – Superbowl Commercial 2011

    BrandNewGame

    > That’s why I always say don’t F*!? with gamers! Better watch out!

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    Coca-Cola Siege: Game-inspired Commercial

    BrandNewGame

    > Coca-Cola does it again. Clearly a game-inspired commercial (World of Warcraft unmistakenly) after ‘Happy World’ (inspired by Grand Theft Auto – see previous post on this weblog). If Coca-Cola wants to relate with gamers, why not develop a real cool and immersive game instead of those casual advergames they have been producing up to […]

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    Interactive Fiction: The Art of Video Game Storytelling

    BrandNewGame

    > target=”_blank”

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    Facebook versus Twitter – an update

    BrandNewGame

    >A really nice infographic from www.psfk.com

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    FREE SUMMARY OF MY BOOK AVAILABLE!

    BrandNewGame

    >Finally after three months of updating my book it is currently being translated into English! Hooray! The title will be: A Brand New Playground – Building Brands in the Digital Era As I wanted to share the contents in an early stage please feel free to download and share the free summary (demo). You can […]

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    Sony confirms a new handheld PlayStation with touchscreen and 3G

    BrandNewGame

    > Sony Computer Entertainment just confirmed that it is developing a new PlayStation Portable with touch-screen and 3G network capabilities. The current name for the device is NGP (Next Generation Portable), but it will be likely to change towards the releasedate end of this year. Check www.playstation.com/psmeeting2011 for some images of the product. Surprisingly, the […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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