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    A Banner you just WANT to click on…

    BrandNewGame

    > Check out this really funny banner… but euh… don’t click it… unless you want to find out what the fun is… Cool banner

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    Call of Duty: Black Ops Commercial – There's a Soldier in All of Us

    BrandNewGame

    > Here’s the US commercial for Call of Duty Black Ops, the fastest best selling shooter game of 2010

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    Swedish Army uses digital interactive media

    BrandNewGame

    >A very effective combination of real-life and digital tools to assess and select new recruits for the army. The video is quite self-explenatory, except for the Swedish intro… 😉

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    Games to support change management problems

    BrandNewGame

    >Today my dear client Air Cargo Netherlands (Aniek) and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague (Den Haag ;-). IJsfontein GameWise, Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e-learning elements in a series of three stunning games […]

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    400 monthly unique visitors!

    BrandNewGame

    > I know this weblog is not yet the next Wired.com but I am very proud to announce that I currently have 400 unique monthly visitors according to Google Analytics with a refuge-percentage of only 10%This means that people that come to my weblog are actually reading the content and got there because they wanted […]

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    Pritt Stick | Knutselwereld – Best Dutch advergame 2010

    BrandNewGame

    > Yesterday I visited ‘Game in the City’ in Amersfoort (The Netherlands). I held a short presentation in the morning how games can be used as a marketing tool and after my presentation there where three case presentations by Flavour, Real & Soepel and Achtung! During the day there where various presentations about games, serious […]

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    Bubble gum game at Game in the city

    BrandNewGame

    > An incredible original game by students from Breda (The Netherlands) during Game in the City in Amersfoort. My best friend and collegue from Spilgames played the game while I was filming and impersonating Yoda… Loads of opportunity for ingame advertising and branded content here!

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    Lost Generation

    BrandNewGame

    > This is INCREDIBLE and tear jerking… what a great story…

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    Calling 2.0 using phone for skype

    BrandNewGame

    > Funny that a phone has to look like a phone according to this factory while i dont need a phone using skype to speak with people.

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    Doritos Game in the UK

    BrandNewGame

    > A Stunning 250.000 people visited the Doritos UK website in 2009. The goal for consumers (within the game) was to find out the new name for a Doritos flavor. Check out this video to learn more about the ‘investigator-game’ that Upset Media developed for Doritos. Doritos iD3 CASE STUDY from Doritos iD3 on Vimeo. […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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