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    In-Game Advertising Results

    Successful examples of in-game advertising are still scarce. Two reasons according to my observation: ego’s of brand managers and art directors on one hand and the lack of creativity on the other hand: banners are all they dare doing. And that’s no fun!

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    Mario in Real Life…?

    BrandNewGame

    Super Mario Bros. from Andreas Heikaus on Vimeo.

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    One Gamification & Two Serious Game projects LIVE!

    Three new projects will be launched in the upcoming two weeks! I started writing again and I developed a new stupid simple and fun way to do brainstorms and improve business that actively involves staff and brings them in a CAN DO mode!

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    Tired of Liking…

    Curious readers will have noticed that I predicted that Facebook will lose its relevance over time and will be gone in 2014. I said that here: http://www.brandnewgame.nl/bart/ (scroll all the way done and use ‘mouse over’ on Level 4)… Of course I also said that to provoke some free publicity and poke around, but I am […]

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    The Consumer Consulting Board

    BrandNewGame

    A new publication by Insited Consulting – the guys from The Conversation Manager and Conversation Company’. I haven’t read it yet, but the digital version is available for free right here!

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    Gamification Workshop Istanbul #3

    This video gives you a short impression of the gamification workshops I do in Turkey and The Netherlands. You can subscribe by using the links per event.

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    Room Racers Game

    BrandNewGame

    How cool is this! A virtual real racing game using the Kinect Camera and a beamer! I saw this project during the BrightDay in Pakhuis de Zwijger. Check out the vid!

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    Platform Mayhem: Xbox One versus PlayStation 4?

    The war of hardware will burst this year. Giants Nintendo, PlayStation and Xbox will battle! Newcomers like Ooya and Gamestick will challenge them! And where are Apple and Google…?

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    Verborgen geheim in boek 'Laat met je merk spelen'…

    Een geheim onthult uit het ‘standaardwerk’ over gamification en applied games: ‘Laat met je merk spelen’. Bekijk deze 6 seconden durende video…

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    Decision Making in Games

    I am working on some models for my new book: ‘Playing on the Job’… any comments on this model about decision making in games (and potentially in life…?).

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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