PlayStation is ON this christmas! About 79 million Americans intend to purchase video games during the holiday season

A striking example of passion into play. An arcade hall of a young kid that shows us how you can become successful. The cycle to success in full affect.

The typical gamer is NOT a fat 16 year old eating chips and drinking cola all day long. The average gamer is in his thirties… which isn’t a big surprise, since us – the 30 year olds – grew up with games. And ever since the iPhone 3, playing games as a way to kill time has been embraced as ‘time well spent!’

Successful examples of in-game advertising are still scarce. Two reasons according to my observation: ego’s of brand managers and art directors on one hand and the lack of creativity on the other hand: banners are all they dare doing. And that’s no fun!

Super Mario Bros. from Andreas Heikaus on Vimeo.

Three new projects will be launched in the upcoming two weeks! I started writing again and I developed a new stupid simple and fun way to do brainstorms and improve business that actively involves staff and brings them in a CAN DO mode!

Curious readers will have noticed that I predicted that Facebook will lose its relevance over time and will be gone in 2014. I said that here: http://www.brandnewgame.nl/bart/ (scroll all the way done and use ‘mouse over’ on Level 4)… Of course I also said that to provoke some free publicity and poke around, but I am […]

A new publication by Insited Consulting – the guys from The Conversation Manager and Conversation Company’. I haven’t read it yet, but the digital version is available for free right here!

This video gives you a short impression of the gamification workshops I do in Turkey and The Netherlands. You can subscribe by using the links per event.

How cool is this! A virtual real racing game using the Kinect Camera and a beamer! I saw this project during the BrightDay in Pakhuis de Zwijger. Check out the vid!