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    Gamification Bullshit Bingo…

    BrandNewGame

    Gamification is a trends that even the big corporate are using nowadays to make themselves look cool. As I do a lot of masterclasses on this subject I would like to spice it up a little….

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    Casio game phone… Or Pebble first?

    I wonder when Casio will start to produce Smart Watches with connection to iPhone, Android and Blackberry…

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    Which mind games do you play…?

    Which games do you play in your mind during every day life…? We play more games than you might think. Apart from political games, love games, mind games and sports…

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    Job Offer: Head of Online Gaming in the Netherlands

    BrandNewGame

    One of my clients is looking for a ‘Head of Online Gaming’ to develop a strategy and manage multiple game projects on all sorts of platforms. Are you ‘the one’…?

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    FEED at SXSW

    A really cool digital social art exhibition during SXSW where me and my friends were welcome for free inspiration and cool drinks. No games, just digital art

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    SXSW Update Day 4 & 5

    A short report of the last two days of my SXSW visit in Austin – Texas. What impressed me most was LEAP Motion – a seriously optimized gesture control for desktop, laptop and mobile devices…

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    Event – Laat op je werk spelen

    Games gebruiken om personeel te trainen? Kom naar het GRATIS event ‘Laat op je werk spelen’ tijdens Festival of Games.

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    SXSW Update Day 2 & 3

    BrandNewGame

    The day started with breakfast: bananas and oranges – healthy old men we are! Then we went on to get some real breakfast and coffee at Congress street. I met my panel leader for the gamification of a documentary – Suvi Helminen – at 11:00 (she was one hour late… 😉 Our panel discussion is […]

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    SXSW Update Day 1

    BrandNewGame

    After arriving in Austin yesterday after a nine hour flight and four hour car drive, we (Mike and I) picked up our badges at the Austin Conress Centre. Then we headed up to our lovely Air BNB place at ‘Pat and Bill’ only 1,5 miles away from downtown. I shared a bed with Mike, which […]

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    Who will join me @SXSW?

    During the Interactive Film & Music festival SXSW in Austin I will be part of a panel to discuss gamification of film. Thanks to Suvi Helminen! Really looking forward to it!

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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