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    Platform Mayhem: Xbox One versus PlayStation 4?

    The war of hardware will burst this year. Giants Nintendo, PlayStation and Xbox will battle! Newcomers like Ooya and Gamestick will challenge them! And where are Apple and Google…?

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    Verborgen geheim in boek 'Laat met je merk spelen'…

    Een geheim onthult uit het ‘standaardwerk’ over gamification en applied games: ‘Laat met je merk spelen’. Bekijk deze 6 seconden durende video…

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    Decision Making in Games

    I am working on some models for my new book: ‘Playing on the Job’… any comments on this model about decision making in games (and potentially in life…?).

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    Gamification Bullshit Bingo…

    BrandNewGame

    Gamification is a trends that even the big corporate are using nowadays to make themselves look cool. As I do a lot of masterclasses on this subject I would like to spice it up a little….

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    Casio game phone… Or Pebble first?

    I wonder when Casio will start to produce Smart Watches with connection to iPhone, Android and Blackberry…

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    Which mind games do you play…?

    Which games do you play in your mind during every day life…? We play more games than you might think. Apart from political games, love games, mind games and sports…

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    Job Offer: Head of Online Gaming in the Netherlands

    BrandNewGame

    One of my clients is looking for a ‘Head of Online Gaming’ to develop a strategy and manage multiple game projects on all sorts of platforms. Are you ‘the one’…?

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    FEED at SXSW

    A really cool digital social art exhibition during SXSW where me and my friends were welcome for free inspiration and cool drinks. No games, just digital art

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    SXSW Update Day 4 & 5

    A short report of the last two days of my SXSW visit in Austin – Texas. What impressed me most was LEAP Motion – a seriously optimized gesture control for desktop, laptop and mobile devices…

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    Event – Laat op je werk spelen

    Games gebruiken om personeel te trainen? Kom naar het GRATIS event ‘Laat op je werk spelen’ tijdens Festival of Games.

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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