> Picasa-webalbums – Drop Box – Drop Box According to Brands & Gaming (Palgrave, 2006) there are 16 ways to involve your brand with gaming. I challenge you to find some new ones!

> Funny to see a review of 5 minutes about a pair of Headphones! What made me post this message is the fact that they’re called Creative Labs Fatal1ty headphones. Fatal1ty is propably the first game celebrity in the world, active since 1995 as a professional gamer, mostly on first person shooters. After 15 years […]

>Herewith something I was personally involved in 2 years ago. 55DSL – Diesel’s Little Brother, wanted to enhance the worldwide brand awareness and reinforce the young & coolness of the brand so we searched for a suitable party to team up with. EA’s Need for Speed seemed just the perfect franchise to mix with 55DSL. […]

>Shared via AddThisThe next Command & Conquer game has been announced using all kinds of social media. They have their own facebook and Twitter page for gamers to follow. Also there is a competition asking consumers to come up with the new title for command & conquer 4. Mine would be: Tiberium Showdown! Let’s wait […]

>ESA_EF_2009.pdf (application/pdf-object) Some interesting facts about the in-game advertising industry written in an independent report by the ESA.

>Mindshare Netherlands – Het Wereldwijde Media Netwerk – OLA Waterspelen (Dutch video – sorry). An impressive case by Ola. The waterolympics. Where children could compete in reallife playing various games in and around water to promote the non-fat icecreams by Unilever. Great results as well and great brand engagement if you ask me! I would […]

>Red Bull Airrace RedBull’s airrace finally playable online! I must say the game looks stunning for an ‘online’ game, but the controls are a nightmare. I have never played a game that is so far from playable. It’s cool that you can choose your own plane, but there are even more chances for physics. The […]

>EA partners with Dr Pepper for exclusive digital content // News Dr.Pepper is about to enter the world of Sims! Following IKEA and H&M, Dr. Pepper will apear in EA’s number 1 selling blockbuster franchise The Sims. Recently The Sims also became available on mobile phones. I hope people in the near future will still […]

> An interesting case by my dear friend Joost Bazelmans [RedChocolate]. Nivea wanted to launch their new product targeted at pimple-free girls. I’m sorry the link is Dutch-only. GoSupermodel – a social network for girls aged 10-16 grew since 2007 up to an amount of 300.000 young supergirls. The ingame campaign existed of putting a […]

>A Hommage to the great actor Heath Ledger. A fantastic prizewinning example of an alternate reality game to pre-hype the film The Dark Knight, 10 years after Nokia invented the genre. Just click on the film below.