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    PlayStation 4 Revealed!

    It’s out! The PlayStation 4 has been revealed and oh my god does it look promising! Platform-independent games like I predicted in my book two years ago! YES! I am a happy camper and looking forward to playing with it soon!

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    Gaming platform evolution…

    Platforms are evolving from hardware to software to anyware (I know anywhere)… These are turbulent times where start-ups like Ouya and Game Stick acquire tens of millions of dollars to start their company’s through KickStarter!

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    Nir about conditioning behavior

    The ATARI model by Nir proves how players reach a state of flow through playing well-designed games and applying gamification in the right way. It’s NOT just about Rewards as you can see. That’s less than 25% of the potential success…

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    The Gamification of Civilization…

    This short film shows you the potential of gamification of civilization and how digital design can change our lives. Not necessarily in a good way…

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    Call for Papers – Last Chance!

    The Serious Games & Social Connect event in Singapore on 26-8-2013 will be covering the use of games in all business applications.

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    Event Calendar Q1 2013…

    Where can you find me the upcoming months? 6-2-2013 Marketing Information Event in The Hague (The Netherlands) 19-2-2013 Gamelab – Moderating the ‘Bloopers in the gaming Industry workshop’ in Pakhuis de Zwijger in Amsterdam (The Netherlands) 20-2-2013 & 21-2-2013 Gamification Workshop in Istanbul (Turkey) 1-3-2013 Joining forces with Today Designers in our new office in […]

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    SXSW 1 – January 2013 Update

    SXSW – I will be attending the coolest event in Austin from March 8-17 and be covering film, music & interactive! Yeah Baby!

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    FUN'k up your life with Minute Race

    Feeling comfortable? Is life treating you well? SNAP OUT OF IT AND PLAY THE MINUTE RACE! A real cool alternate reality game! The game set extra-ordinary challenges to spice up your life!

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    Game Design Explained in 3:33 minutes…

    This Gameplay Mechanics model shows you the basic elements that constitute a game. Send me feedback if you think it covers the essentials and if it’s applicable.

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    10 Health Benefits of Playing Games…

    BrandNewGame
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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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