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    This is me…

    BrandNewGame

    Thanks to http://kontrollhamster.de/74010/blog

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    Transformers in Germany

    Check out this HUGE Transformer in Germany – Kassel. Of course I beat the crap out of him that night… There is also a great ‘Castle’ and ‘Fortress’ on a mountain there… check the short film below…  

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    SAM 13 Marketing Event – Keynote Bart Hufen

    I will be Keynote Speaker during the State-of-the-Art Marketing Event in Zwolle in January 2013. I will keep it fresh and talk about game design mechanics and explain why gamification is overhyped and applied gaming is the future of running organizations…

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    Friday Fun 2012-48

    And this guy below is WINNIG! My god – he must have unlocked GOD MODE…? Level 125??? I spotted the car in Germany last weekend near Dortmund 😉 PS… Don’t take pictures while driving… my girlfriend took this one…

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    Future of Gaming according to PSFK

    BrandNewGame

    Some nice examples and some very poor examples of application of game mechanics… But hey, it’s my blog about gamification, game design and applied gaming… 😉 Don’t believe everything they say, but let it inspire you to do what you feel is best! PSFK Future of Gaming Report [Preview] from PSFK

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    Bart Hufen tijdens 24-uur van Reclame na Bill Clinton

    A short interview (in Dutch) with me after my presentation at ’24-uur van reclame’ where Bill Clinton had a keynote speech in the morning.

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    Gamification Workshop Istanbul – Subscribe Now!

    A small impression of the Gamification Workshop 4Pio and I held in Istanbul – Turkey in October 2012. The next workshop will be held in February!

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    Effective Playful Communication

    What should you do when developing an applied game concept? Which steps are there according to modest me? Read this publication that was recently published globally by the IABC!

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    Gamification according to Amy Jo Kim at Casual Connect

    BrandNewGame

    Gamification according to Amy Jo Kim at Casual Connect

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    Friday Fun #125 Thanks to Daneboe

    BrandNewGame
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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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