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    President Obama's Bilateral Meeting with Prime Minister Rutte of the Netherlands

    BrandNewGame

    > Completely off topic – but the fact that I shook the hand of our Prime Minister Mark Rutte recently during a matchmaking session in the United Kingdom, I basically shook Barack Obama’s hand through him 😉 I am just proud I met him two weeks ago in the United Kingdom. He is very approachable and […]

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    Game in the City 2011 Indigo booth

    BrandNewGame

    > This game is visually stunning and seems to be really fun to play as well! I saw it at ‘Game in the City’ last Friday where I also gave a presentation about marketing your brand for young entrepreneurs (graduates). The game is called Cargo Commander and is inspired by (amongst other things) ‘The Cube’. […]

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    Dutch Game Awards 2011 Openings Film

    BrandNewGame

    > The opening film for the Dutch Game Award dinner last Thursday. I had great fun that evening with some great individuals from the Dutch Gaming Industry. Hopefully the organization can keep up the high level of tasteful food, drinks, chicks (chicken breast that is)…and euh… GAMES of course! Below some more pictures of games […]

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    Nintendo at the LA Auto Show 2011

    BrandNewGame

    > There is only one way to promote Mario Kart 3D… in 3D… in 3D… That’s what Nintendo did at the LA Auto show to promote the game on 3DS. West Coast Customs took care of the production of two cards that actually feature in the game and they’re exact copies! Thumbs up for Nintendo […]

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    Bob Derksen over uniek project [Dutch – Sorry]

    BrandNewGame

    > By exception a Dutch video from one of the partners I work with just because: A. It was his first Pecha Kucha presentationB. He did a great job presenting – very funny and very much as himselfC. It was a great project that I saw coming to life from close distance and really enjoyed […]

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    Friday Fun: Happy Ending… ?

    BrandNewGame

    >Euhm… am I the only one that has different associations with the words ‘Happy Ending’…?Has Zynga lost it or is it just me…? “

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    Students alert! – This should help you find what you're looking for?

    BrandNewGame

    >During my graduation some 15 years ago I unconsciously started humming “… but I stiiiiill haven’t fouhound… what I’m looking fooooooor…..” [U2] – In the digital era searching for stuff is easier on one hand (thanks to search engines and blogs), but because there is so much information and mumbo jumbo on the internet it […]

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    Lady Mitra interacting with Wall of Balls.MOV

    BrandNewGame

    > Last week I visited London, Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies. During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City (Shoreditch) on Monday, the BBC studios, a match making lunch, a meet and great with our […]

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    Heineken Star Player BuzzmaniaTV.mp4

    BrandNewGame

    > During my tour through the UK last week I saw a lot of interesting new cases of how games can be used to promote your brand and add some relevant content to your consumers context. This Heineken concept seems really interesting. I don’t think it’s out in The Netherlands yet (UK only), but it […]

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    Office games are Serious games!

    BrandNewGame

    > This article has been shamelessly copied from the newsletter by the Entertainment Software Association (check www.theesa.com to subscribe) VIDEO GAMES IN THE WORKPLACE: A BOON TO BUSINESS Companies know that keeping employees motivated and monitoring their performance are key to running a successful business, and many now view entertainment software as a helpful tool […]

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About Us

BrandNewGame develops applied games and gamification systems that help organizations to achieve set goals. We believe that change will only occur if people start to act. Actually “doing’ adds to experience and new routines. This is why our approach to developing applied games with our clients also involves ‘doing’. We start off with a GameStorm together with 6 to 8 people from you organization, followed by a GamePlay session to determine dominant motivations and compliant game mechanics. Based on these two sessions we develop a concept and a prototype. We will PlayTest that prototype and develop it until we launch the final product.

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