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> Tokyo gets its own Getaway. Jung von Matt’s MINI Getaway reality game is coming to Tokyo after a successful launch in Stockholm last year. The alternate reality game, in which smartphone users ‘hunt’ and then hold onto a MINI and win the real car if they are successful, is credited with doubling MINI sales in Sweden […]

> When I did my interviews with gamers in 2010 one of the far most heard answers on my question why they played games was: “Because it makes you do things you can’t do in real-life, like being Bat-Man or Flying…” This video shows you how we as people are pushing the envelope in real-life […]

> Completely off topic – but the fact that I shook the hand of our Prime Minister Mark Rutte recently during a matchmaking session in the United Kingdom, I basically shook Barack Obama’s hand through him 😉 I am just proud I met him two weeks ago in the United Kingdom. He is very approachable and […]

> This game is visually stunning and seems to be really fun to play as well! I saw it at ‘Game in the City’ last Friday where I also gave a presentation about marketing your brand for young entrepreneurs (graduates). The game is called Cargo Commander and is inspired by (amongst other things) ‘The Cube’. […]

> The opening film for the Dutch Game Award dinner last Thursday. I had great fun that evening with some great individuals from the Dutch Gaming Industry. Hopefully the organization can keep up the high level of tasteful food, drinks, chicks (chicken breast that is)…and euh… GAMES of course! Below some more pictures of games […]

> There is only one way to promote Mario Kart 3D… in 3D… in 3D… That’s what Nintendo did at the LA Auto show to promote the game on 3DS. West Coast Customs took care of the production of two cards that actually feature in the game and they’re exact copies! Thumbs up for Nintendo […]

> By exception a Dutch video from one of the partners I work with just because: A. It was his first Pecha Kucha presentationB. He did a great job presenting – very funny and very much as himselfC. It was a great project that I saw coming to life from close distance and really enjoyed […]

>Euhm… am I the only one that has different associations with the words ‘Happy Ending’…?Has Zynga lost it or is it just me…? “

>During my graduation some 15 years ago I unconsciously started humming “… but I stiiiiill haven’t fouhound… what I’m looking fooooooor…..” [U2] – In the digital era searching for stuff is easier on one hand (thanks to search engines and blogs), but because there is so much information and mumbo jumbo on the internet it […]