Building the Marketing Plan: A Blueprint for Start-ups

>Quite an extensive presentation how to build a marketing plan, but perhaps interesting for startup gamecompanies…

Posted in inspiration, Presentation | 2 Comments »

Presenting during Marketing RSLT Summer School [Dutch only – sorry]

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I am presenting my vision on the new media landscape during the Marketing RSLT Summer school* and will reveal some new cases how you can use games as a marketing tool.

Feel free to subscribe before upcoming August 15th here – all my relations will get their second workshop for FREE!

Be sure to fill in ‘BrandNewGame / Bart Hufen’ in the ‘opmerkingen’ field at the bottom of the subscription form.

* Bloemendaal 25th of August 2010 – The Netherlands.

Posted in Bart Hufen, Brand New Playground, Events, Innovation, Laat met je merk spelen, Presentation | No Comments »

Will Android beat iPhone in the future? 50 Games in this video

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A lot of voices in the market predict Android will outrun Apple in the future since it’s an operating system available on all kinds of mobile phones (HTC, Samsung, etc.). One reason being that it is ‘completely’ open-source and developers will have less barriers to develop cool content. The future success however all depends on remarkable and relevant content…

Posted in Mobile, Presentation, Research | No Comments »

Marcom 2010 Presentation 'Laat met je merk spelen' [Dutch]

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Posted in Laat met je merk spelen, Presentation | 1 Comment »

Joseph Pine II – Multiverse

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I am meeting Joseph Pine tomorrow to discuss his new book about the Multiverse… Should be cool!

Posted in inspiration, Interview, Presentation | 1 Comment »

My presentation at Marcom10 – laat met je merk spelen! (A Brand New Playground)

>This is the presentation I held yesterday at Marcom 2010 where I revealed some of the essence of my book – check it out!

Posted in Brand New Playground, Events, Laat met je merk spelen, Presentation | 1 Comment »

Summer school on social media, and the Digital Landscape

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Hi All,

for all the Dutch people that are interested in Digital Interactive Branding and Games as a Marketing tool in particular:

Come visit my presentation at Marcom 2010 upcoming Thursday at 16.00 hours. I will reveal a few insights of my book, which is about to be released, and present the best game-cases that I’ve seen the past year.

If you can’t come – no worries. I will also present during the Marketing Online Summerschool on August 25th at the beach in Bloemendaal. This program is more extensive and I will have 2,5 hours instead of 25 minutes at Marcom. This workshop offers much more of course.

Hope to sea (see) you there!

Posted in Events, Presentation, Social media | No Comments »

Advergaming General Survey Results

>A presentation how effective advergames can be…

Posted in advergame, Gaming research, Presentation | No Comments »

FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

>Some nice insights by Razorfish about Social Media

Posted in consumer, Presentation, Research | No Comments »

Logic + Emotion: One Year Later

>Super interesting presentation about social media and digital interactive consumer behaviour!

Posted in consumer, Presentation | No Comments »