Forget all you ever heard about Gamification! Check out this 15 minute presentation about how to build loyalty through the ATARI model (Trigger, Action, Reward, Investment). It strongly ties into what I believe of how you can change human behavior. You can use this model along and in line with my Cocha-model.

I think you should consider this circle a ‘vicious’ circle like and the experience that happens when players reach a state of ‘flow’ through the ‘game loop’…

If the video doesn’t play, go to Nir’s website:

www.nirandfar.com

You can find a full explanation of the Cocha-model here.

Tags: gamification, serious games
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Times change, but not our behavior if you look at communication and sharing stuff.

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What are your plans for 2011? Use your moleskin agenda to plan your future!

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Especially for people that don’t know what FourSquare is and what potential it has for retail brands (since it is location based) – check it out!

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the video is not THAT funny, but watched by over 2 million people and since it’s about a game that has been played by more than 40 million people* – I thought I’d share it…

* 12 million played the full version and 30 million the light version.

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Real cool video with some good old 8-Bit music!

Bravo!

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>This presentation show you how services can be sold as product-add-ons. Just like in my book it describes opportunities to sell services as product+ or upgraded products. Like a game with 5 extra levels (this was done during the presell period of the game R.U.S.E. for instance)…

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This is INCREDIBLE and tear jerking… what a great story…

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>Seth Priebatsch: The game layer on top of the world | Video on TED.com

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If you have an hour of spare time – this Google talks presentation will teach you the potential how games can help to achieve serious business goals! It will really give you decent insights!

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