Doritos Game in the UK

> A Stunning 250.000 people visited the Doritos UK website in 2009. The goal for consumers (within the game) was to find out the new name for a Doritos flavor.

Check out this video to learn more about the ‘investigator-game’ that Upset Media developed for Doritos.

Doritos iD3 CASE STUDY from Doritos iD3 on Vimeo.

The results:

 Nearly 1/4 million visitors to (already ahead of target)
– 25% visitors logging on via Facebook Connect
– Hundreds of tweets and Twitter hotspot 27th July
– Blog mentions – over 200 (ref: Google Blog Search)
– Almost 58,000 Facebook fans
– Average dwell time reaching almost 8 minutes (ref: Google Analytics)
– Over 56,000 views of the trailer from 141 countries (ref: Go Viral)
– Sales figures for Doritos at +23% (Source: Nielsen)

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De conversation manager at Marketing innovation

>Check out this SlideShare Presentation of Steven van Belleghem to learn how Social Media can be used for branding objectives! Great examples from a great – bestselling – book!

De conversation manager at Marketing innovation

View more presentations from steven van belleghem.

The most remarkable notes according to humble me are:

Word of Mouth is still the most trusted influencer.
Which brand / movement is known throughout the world and did not invest in marketing? It was the first movement to use only word of mouth and still had a lot of followers? The answer? Jesus Christ and the Catholic Church.

Steven also descibes Zappos, which is also in my book. This company has a 90% NPS score (nett-promotor score), which is the highest score on a global scale. The founder is the former owner of Link Exchange and sold Zappos recently to Amazone for…. 1,2 BILLION dollar!

Did you know that every 8 seconds, there is a new Facebook user?

Did you know that Youtube has been eveolved in a speed that currently there is 24 hours of moving images being uploaded every minute?!

Steven advices companies to transform PR Managers into Conversation managers. These days an influential blogger (with loads of followers) can be more desisive than regular press.

In a time where we see about 3.000 logo’s, ads, commercials and other commercial messages it’s time to think of different ways to start a conversation with consumers.
Games are ofcourse one way to do this (hence my book A Brand New Playground), but so are Social Media.

Research shows that advertising messages only stick in two situations:

1. You either own an item of this brand
2. You are planning on buying a product of this brand

Brand Identification is key. 

Advertising to consumers that do not even consider your product is useless, so better focus on current clients and brand fans to grow from the inner circle!

Universal studio’s used this conversation strategy when launching their new part of their park, the Harry Potter Castle. They invited 7 brandfans (very active Harry Potter bloggers) to take part in a video interview (a webinar so to speak) and revealed the first look to them at midnight. You can imagine that they didn’t sleep that night but wrote an article on their blog and send it out to the world. Within in one week, 350 million people knew about the Harry Potter Castle in Universal Studio’s in Orlando (and I am going there within two weeks!).

Central question when starting a conversation with brand fans about your brand is: “What should people share about your brand with their friends?”

Nice quote to explain behavior of the digital consumer: “What happens in Vegas, sticks on Facebook!”

Keep that in mind!

To conclude, there are 6 rules according to Steven to start conversation through Social Media like Facebook, Twitter, Linkedin, etc.

1. Listen 
2. Ask Questions 
3. Be Open 
4. Be Honest 
5. Be Personal (don’t speak to the crowd, speak to a person) 
6. Engage your Fans and build Relationships!

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GDC 2010: Billions, Save Them All Social Game Teaser


A cool teaser for a cool gameconcept thanks to innovative engine use.
Is this the future of social games on Facebook?

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Facebook apps & games toplist!

Impressive how many people play these so-called social games…

Great marketing opportunities and learnings!

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TED TV – games are everywhere – Jesse Schell

More people playing FarmVille than there are Twitter accounts!?

“The iPhone is a Swiss army knife. Converged technology only works in pocket size… that’s why the i-Pad sucks!” According to Schell…

And what about the new Ford that contains a minigame. The less gas you use, the bigger the virtual tree on your display grows… Games are everywhere! – Video down below.

Posted in Apple, Facebook, inspiration, Social media, talks | 1 Comment »

Social Networks Info

>From our buddy Matthew Jeffery at Electronic Arts some data:

The explosive growth of Social Media

Take a look at and the story ‘The explosive growth of social media…..statistics that shock’!.


– Second largest website on the web
– 400 million active global users
– 50% of active users log into the site each day. This equates to at least 175m users every 24 hours.
– More than 35m Facebook users update their status each day.


– Third largest Site on the Internet
– Largest video site on the web
– 1 billion views per day (that’s 11,574 per second, 694,444 per minute, or 41,666,667 per hours)
– 10 billion videos uploaded per month
– More than 200 million minutes of video (or 34, 560 hours), is now uploaded onto YouTube per day


– LinkedIn has over 64 million members worldwide.


– Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago.
– Towards the end of last year, the average number of tweets per day was over 27.3 million.
– The average number of tweets per hour was around 1.3 million.

Posted in Facebook, Social media | No Comments »

Pre-paid cards to buy ingame content


Copied largely from

Social game developer Zynga announced that its prepaid game cards for titles like FarmVille and Mafia Wars are now available at several major U.S. retailers, including 7-Eleven, Inc., Best Buy, GameStop and Target.

The $10 and $25 cards, which offer an alternative way of buying in-game goods (e.g. virtual furniture, power-ups) to consumers who don’t have access to credit cards or bank accounts, will work with Zynga’s free-to-play titles on Facebook, as well as on standalone sites such as, and

Zynga’s titles attract over 235 million monthly active users and 67 million daily users. FarmVille alone, which is easily the most popular application on Facebook, has more than 82 million monthly active users on the social network. The company’s other well-known games include Cafe World, Texas HoldEm Poker, Fishville, and dozens of others.

The purpose of a game like FarmVille is to seed and harvest crops to make money to buy other gamecontent like a nice farm or lifestock. You can also invite vriends to become your neighbours and fertilize each others crops. Instead of having to wait weeks and weeks and harvest loads of crops you can also choose to buy extra content using Paypall, a credit card or… PRE PAID CARDS sold in retail (US Only for now).

“Social gaming is going mainstream and consumers around the world are connecting with people through games like FarmVille and Mafia Wars,” says Zynga’s senior vice president Vish Makhijani. “By partnering with 7-Eleven, Best Buy, GameStop and Target, our games can be accessed by a broader audience of new and existing players.”

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Digital Natives – Session 6 – The Future of the Web

>Interesting vision on where it all goes to according to these Belgian visionaries. I can agree to most of it and will describe in my book that the internet will solely be the connector of all devices in the future and most devices will be compatible and exchangeable…

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