Diesel Island National Anthem


Diesel is starting their own Island to create a better world. The first ‘real’ place they will actually start their new country is within the world of PlayStation Home – the virtual social network of Sony PlayStation.
This is what Diesel believes:

“We, at Diesel, have a stupid dream. What would it be like to start a nation from scratch? To take what is great from the countries we know and ditch what is bad. To re-write the laws. To right social wrongs. A country for only the brave. A nation in which all you future citizens of Diesel Island have the chance of being Stupid Pioneers. The first nation that truly cares about what you like and dislike. Hop on the plane from 21st July, boarding through our updated store in the PlayStation Home Shopping Centre. New Look, New Stuff – some of it free. Welcome to Diesel Island. Land of the Stupid and Home of the Brave.”

So the ‘island’ seems to be a virtual place within Home, but in the beginning is just a new clothing line that is being sold at the ‘in-game Diesel store’ in the shopping mall of PlayStation Home. Don;t let that withhold you from getting the latest, coolest fashion items! – Diesel rules!

More information on the PlayStation weblog

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Steam (the iTunes store for epic games) offers Free Games!


Steam – the online store for all ‘epic’ games like Call of Duty, R.U.S.E. and really many, many more will offer five F2P (Free to Play) Launch Titles Offering Exclusive Content to Celebrate Launch

Valve, creators of best-selling game franchises (such as Counter-Strike, Half-Life, Left 4 Dead, Portal, and Team Fortress) and leading technologies (such as Steam and Source), today introduced support for Free to Play (F2P) Games on Steam with the launch of five F2P games.

Available immediately, the launch titles are Spiral Knights, Forsaken Worlds, Champions Online: Free for All, Global Agenda: Free Agent, and Alliance of Valliant Arms (AVA). 

Beginning tomorrow (Weds) with Spiral Knights and concluding Sunday with AVA, each of the five launch titles will offer exclusive in-game content to those who try the “F2P game of the day” on Steam. In game transactions in all of the titles will be supported by Steam’s micro-transaction backend system that is available to Steamworks partners and currently used in Valve’s Team Fortress 2. 

“The introduction of Free to Play games is another example of the constant evolution of Steam,” said Jason Holtman, director of business development at Valve. “Free to Play games offer new game genres and game experiences for customers, while offering developers and publishers new revenue opportunities and the ability to reach customers in areas of the world where the traditional packaged goods model is less popular than F2P.” 

Specific details on the F2P games of the day and their exclusive in-game content will be made available in the coming days.

Steam is a leading platform for PC & Mac games and digital entertainment serving over 1,500 games to over 30 million active accounts worldwide. For more information, please visit www.steamgames.com

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What women want…


The latest trend in online shopping is the combination of three things women like most: playing casual games, socializing with friends and shopping!

Although I couldn’t find a way to socialize on this website (apart from some empty forums) this website could be the next trend in web design.

Most websites have evolved in the past five years from static information, to rich information to interactive and dynamic. This is a trend that is unstoppable. We have moved from static to dynamic, from turn-based to real-time and from monologue to dialogue (interaction).

Check out this website if you’re interested in experiencing what it is to combine shopping and gaming in one. It’s interesting to see that there is also a ‘rewarding’ program to stimulate interactive behavior by their consumers.

I’m curious if websites like Bol.com, Zappos, e-Bay and Amazon will also move into this direction!


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A smart way to make an extra dollar at universal studio


All guests can choose between a normal pass or express, reducing waiting time. Smart!

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Virtual Goods: Why & How They Work

>A nice overview in what way virtual goods can add value to gameplay or add value to your business model! Cool brands can actually make a lot of money selling their products within virtual environments (in-game). The horse in this example (slide 15) brought the developers of World Of Warcraft more than 2,5 million dollars in turnover in less than a day! More information through www.BrandNewGame.nl

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Burger King Games


Burger King actually sold advergames for a little under 5 bucks in 2008 for Xbox… We are talking about games that contain ingame branding by Burger King… ! They were sold out.

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Playstation Home Diesel Clothes


Check out the latest collection of Diesel clothes available in PlayStation 3’s virtual world Home – Really cool.

Prices vary between 0 and 1,5 euro’s.

This video is consumer generated – just so you know…

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