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America’s Army Extremely Effective Recruitment Tool – Technology: “’30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined’.”
Below some more screenshots to show you what the game is about.

Or go to: www.goarmy.com

Posted in Personnel, Research | No Comments »

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Nielsen

Nielsen video game data released today shows that Video Gamers are playing more this summer than last. Total video game console usage minutes in June 2009 went up 21% from the the previous June. The average console gamer played 768 minutes on consoles during this year’s June reporting month.

Other notable trends from June 2009 show:

* Video game consoles are not just being played by kids – just under 50% of gameplay came from adults 18+
* Teenagers 12-17 have the largest percent of play, which accounted for 25% of gaming in June
* Xbox 360 and PS2 are now neck and neck in terms of minutes played per month, yet June data shows Xbox 360 is the most active console, with the 6-month trend show Xbox 360 with the highest active users

* PlayStation consoles tend to be more gender neutral than other consoles. Xbox 360 continues to skew more male and Wii continue to skew more female.

* More Americans are playing the newer consoles. Nielsen data shows that current generation consoles, such as Xbox 360, PS3 and Wii, made up 50% of total share of minutes in June 2009, while last generation consoles, such as Xbox, PS2 and Gamecube, made up only 31% of total minutes. Use of older gaming consoles (PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.) made up the 19% balance of usage minutes for the month.

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Sony PlayStation and Nintendo presented their – somewhat disaponting – sales figures today.

Worldwide sales decline affects both hardware and software, but in The Netherlands software is still growing, though lightly.

Last quarter, PlayStation sold 14,8 million games for their PS3. In 2008 PlayStation sold 22,8 million pieces in the same quarter. On hardware, PlayStation sold 1,1 million PS3’s and 1,3 million PSP’s this quarter, compared to 1,6 million and 3,7 million consoles that’s a bit disappointing, but logical if you consider the current economic circumstances.

PlayStation 2 is still performing well. It sold 1,6 million copies this quarter.

Nintendo showed a decline in sales of 40% and a profit decline of 60% compared to the same period last year.

Last year, this quarter, 5,17 million Wii’s were sold, compared to a 2,23 million this quarter.

All in all no shame, but slightly disappointing.

Posted in Nintendo, PlayStation, Research | No Comments »