Piano stairs – TheFunTheory.com – Rolighetsteorin.se

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A cool way to motivate people to take the stairs more often… and – once more – as you can see: PLAY WORKS! It can actually change human behavior in so many ways as I have tried to show you on this weblog the past two years. Wether it be advisors at a bank, consumers to buy stuff or a whole logistic chain to be convinced that working together improves their business…

I actually did a concept like this stairs with students from HkU (School of Arts in Hillywood) where I helped them to record the sounds of a stairs that sounded like walking through a puddle of water. The installation was displayed in a museum in 2010.

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Tuesday, March 1st, 2011

Logorama – We see approximately 3.000 brands every day!

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One of the reasons I believe games are such an effective tool for marketing (and communication) purposes is that it grabs us in a magical way that commercials and adds can’t (anymore). This video illustrates how many adds and commercials we see every day, but which brands actually stick? The ones that go straight into your heart? The ones that are funny? Relevant?

I strongly believe that relations are build through interaction. The more compelling and dynamic the relationship is, the more intense it will become. Compare this to the relationship with your best friend, husband or girlfriend. The reason why your relationship is so special is because you’ve come a long way. You have crossed many rivers together from mountains high to valleys low… This is the same experience a game gives you when playing it. A good game* will invite you, seduce you and challenge you level after level. This is why people become so passionate when talking about classic games… check it for yourself next time you see your friends. Start a discussion about classic games like Donkey Kong, Mortal Combat, Tetris, Sonic or Mario… you’ll see!

* This is actually the theory of flow. If you want to learn more about the theory of Flow check this search box above and enter ‘Flow’.

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Thursday, February 24th, 2011

Google One Pass

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A new service by Google – soon available for publishers of books, blogs and other digital text-content. Google only asks for 10% of the revenues/profit, which is less than Apple that claims 30% of the revenues/profit. Amazing that publishers seem unable to launch a business-model themselves… collaboration is the key-word in the digital era. Start connecting and create a bigger pie so all parties benefit from growth when maintaining an equal piece of the market-pie instead of competing and trying to gain market share… Maybe they should start reading the Blue Ocean Strategy?

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Monday, February 21st, 2011

Brisk Eminem Super Bowl Commercial 2011

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Super Bowl commercial featuring a clay version of Eminem… nice motion graphic design, but otherwise… not so impressive… Brisk -2.

Little Vader (By Volkswagen) and Eminem in the Crysler Superbowl commercial reached respectively 3.5 million and 2.5 million views online.

More information about the online success during the Superbowl can be found at: Adage.

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Tuesday, February 8th, 2011

Doritos – Superbowl Commercial 2011

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That’s why I always say don’t F*!? with gamers!

Better watch out!

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Tuesday, February 8th, 2011

Coca-Cola Siege: Game-inspired Commercial

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Coca-Cola does it again. Clearly a game-inspired commercial (World of Warcraft unmistakenly) after ‘Happy World’ (inspired by Grand Theft Auto – see previous post on this weblog).

If Coca-Cola wants to relate with gamers, why not develop a real cool and immersive game instead of those casual advergames they have been producing up to now? Call BrandNewGame and have them develop a game-concept for you!

Visit www.brandnewgame.nl

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Tuesday, February 8th, 2011

Interactive Fiction: The Art of Video Game Storytelling

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Tuesday, February 8th, 2011

South park – Facebook Episode[HQ]

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You can even play Yahtzee on Facebook and build your own farm! 😉 Like 60 million people have been doing the past year… I still find that amazing!

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Thursday, December 30th, 2010

BrandNewGame presentation: Digital Interactive Branding

>I have updated my earlier presentation about building brands in the digital era.
It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great (Jim Collins).

Other books I took inspiration from are The Tipping Point, 7 Habits of Highly Effective People, Conversation Management, Conversational Capital, Free, Authenticity, The Experience Economy and loads of TED talks and research from Distimo, Nielsen, TNS Nipo, trend reports (Science of the Times, Most Contagious 2010, Forrester) and many, many more web-based intelligence.

I have compiled all the information into 5 Brand Objectives that each Brand and Organization should follow to become (or remain) successful in the Digital Era.

The presentation also includes my vision on the internet (forget offline and online, below the line or above the line!).

The third part of the presentation includes the CoCha-model about which I have been presenting a lot in 2010. I have changed ‘Consumer’ into ‘Communities’ since we are all more and more influenced by what we do on digital communities (social media) and influence all our party-members as we share what we think is cool, relevant or an exceptional product.

Let me know what you think!

Brand New Game Digital Interactive Branding

View more presentations from Bart Hufen [BrandNewGame].

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Friday, December 24th, 2010