We released our compliance game in October 2012 here in The Netherlands for 2.500 employees of Ziggo (a cable, internet and telephone company). It was a great succes as you can read here: http://www.brandnewgame.nl/bizz/projects/

The company below has a different proposition and chose to use a more ‘realistic’ cartoon style than we did, but it looks like a nice alternative and a great adventure compared to classical training, to ssay the least: it’s interactive!

Just check out these two videos…

I never spoke to my two best friends ever-since…

Voice Control – Call Lorence

Voice control – Call Marc

Wow – there must be a lot of gamers working at Nike’s office! Check out how they integrated data-driven digital design into their shoes! Together with a step-counter and your iPhone you can now keep track of your sporting progress and share it with friends whether you compete with your own records, wish to challenge them, or cooperate… Nike+ gamifies your sporting experience!

The University of Phoenix did a great job getting this message across with this video…It explains how we can learn by using computer games. “The blur between learning and playing should be even more blurrier…”

And let’s be really clear: everything in this video also applies to adults! We are ALL humans, young, old, men, women, black, yellow, red, white, blue or whatever color you like to have… Playing Games is in our DNA, whether it be political games, taunting games,  sexual games, learning games… it’s all gameplay on this playground we call earth…

This Danish company  was looking for good front-end developers. Of course these guys like to play games as well, so they started an in-game promotion with posters in the free online game Team Fortress 2. Check the video to know how it worked and how many applications they got!

Of course the american army has been doing so since 2005 and it has proven to be their most effective tool to find new recruits! You can read more about that on my blog here: http://gamingandbranding.blogspot.nl/search?q=america+army

Social gaming according to mr. Iwata from Nintendo. The speech maybe boring, but the vision is sound…

For people that don’t know, please bare in mind that Nintendo was founded in 1889…, not 1989 ! It’s incredible that they have been innovating ever-since, sometimes revolutionizing the world with play.

Six PlayStation® gamers race Nissan 370Zs as part of WEC at Silverstone

Winner now embarks on intensive Driver Development Program before racing at Dubai 24H

Monday, 27 August, 2012: Belgian competitor Wolfgang Reip emerged victorious from over 830,000 European Gran Turismo® gamers when he was crowned Nissan PlayStation® GT Academy champion today at Silverstone.

The 25-year-old student from Lachutel will return to the UK shortly to embark on an intensive Driver Development Programme preparing him to race in the demanding Dubai 24 Hours in January in a Nissan 370Z GT4 car. The denouement of the gamer-to-racer competition was held as part of the World Endurance Championship (WEC) round at Silverstone – fittingly where former GT Academy champions Lucas Ordoñez and Jordan Tresson are racing in Nissan-powered LMP2 cars. The six final competitors raced on the world famous Grand Prix circuit in identical Nissan 370Zs. Starting from pole position, Wolfgang held off a challenge from second placed Andrea Cosaro and pulled out an unassailable lead to take the chequered flag.

After a long judges’ deliberation, when all of the data from the intensive week of driver training and each drivers’ future potential were considered, Reip was eventually announced as GT Academy 2012 European champion and took the top step of the podium at Silverstone.

“This is the most amazing day of my life,” said an emotional Wolfgang.” It is incredible, just incredible. I cried on the podium because there was so much emotion. It has been such a long week. There were so many different challenges and so much to learn and experience. To come out at the end of it as the winner, out of so many people who took part on Gran Turismo is just unbelievable.

“I was confident in the race. I really wanted to win it. It was quite amazing. It was a very difficult track because of the rainy conditions. There were constant changes, corner after corner the track got wetter in some parts and drier in others. I had the race under control. Andrea tried to pass me going into copse, but I knew I could re-pass him on the exit of the corner so it wasn’t a threat.”

Race Camp started when the 36 fastest PlayStation gamers from Europe arrived at Silverstone on Friday, 17 August. Split into six territory groups of six competitors, they were put through their paces in a variety of Nissan 370Zs, GT-Rs and other cars in many different challenges. The field was gradually reduced during the week as the impressive and experienced team of territory mentors decided which of their drivers had what it takes to make it through to the final stages of Race Camp.

“Race Camp has been really good. I am extremely impressed by the organisation and all that the competitors have done.” commented Benelux mentor Bas Leinders. “In the end, this was a very tough decision. In the race there were two guys who did a great job. The Italian, Andrea, started from the back of the grid but got a good start and was quickly up to second and challenging. For ‘Wolf’, it was hard to start from pole in the wet, but he was able to pull away until the last lap. Both have real potential and everyone felt they both deserve the chance to be racing.

“However, we had to make a decision, and the logical choice was the guy who had qualified on pole and won the race. I feel really strongly about this guy. He is top notch and can really do it. In the deliberation I put my reputation on the line arguing his case.”

You might recognize a company or three… 😉

Just a small impression of Gamescom 2011 and 2012 games in 90 seconds!

I visited the Gamescom last year, but this year I went to E3 so I skipped the European version of the E3.

Welcome to my world! 😉

Sony PlayStation press conference

EA Press conference

I couldn’t find Microsoft Xbox and Nintendo Press conference on YouTube unfortunately… ;-(

I remember seeing the last VR helmet in 2002 at the ECTS (the European Games Convention – similar to E3 and Gamescom but much smaller)… The guys at Rift are optimizing this technology I guess! After Eyetoy, Kinect, Layar, Wii-U and Google Glasses… why not?

If Cliff Bleszinski and John Carmack believe in it, who would I be not to believe in it!?