I am proud to say that I am one of the ‘mentors’ to help out the guys that invented this crazy app to spice up your life and make it more playful. If you have the feeling your life is all-right, you should definitely install the app. You will get a task every week that helps you to get out of your comfort zone… And you have to complete every task a.s.a.p. and make a picture of it and show it on your Facebook timeline (sharing is caring 😉

Check out the screens below and if you think it’s not for you… DOWNLOAD IT AND START PLAYING !

Minute Race is the first mobile app that helps you move beyond your comfort zone in an exciting and playful way!

The app challenges you to be courageous, playful, self-ironic and adventurous! It’s your turn!

*Do you have a crazy idea for a race? Tell it us on our Facebook page or send a tweet @minuterace.

We’re still looking for a CTO so if you live in The Netherlands (preferably Amsterdam) and are a genuine hacker. Contact Peter (peter at minuterace dot com)!

Support these guys at startup bootcamp or rockstart accelerator!

Download the app here

Check out this model of Gameplay Mechanics that I developed and the short video with explanation how I look at game design and share your thoughts. Maybe I left things out that you feel are essential, but I tried to keep it as simple and generic as possible. I hope you like the voice over… it’s inspired by Fallout 2…

Thanks to http://kontrollhamster.de/74010/blog

Check out this HUGE Transformer in Germany – Kassel.

Of course I beat the crap out of him that night…

There is also a great ‘Castle’ and ‘Fortress’ on a mountain there… check the short film below…

State of the Art Marketing event 2013

They are coming… a horde of innovative, creative and confident youngsters. Generation Y. Students and young professionals from a limitless generation who want to distinguish themselves. Generation Y differs a lot from previous generations and many companies struggle to understand them. Although they can be peculiar sometimes, they are and will be your new employees, customers and clients.

Learn about them and their way of marketing and communication at the State of the Art Marketing Event on the 25th of January 2013. Organized by the students of this generation. With game-changing themes such as employer branding, scent marketing and co-creation. For more information go to www.sam2013.nl.

For those of you who missed me and want to see me, I will be the keynote speaker and talk about Games as a marketingtool 😉

And this guy below is WINNIG! My god – he must have unlocked GOD MODE…? Level 125??? I spotted the car in Germany last weekend near Dortmund 😉

PS… Don’t take pictures while driving… my girlfriend took this one…

Some nice examples and some very poor examples of application of game mechanics… But hey, it’s my blog about gamification, game design and applied gaming… 😉

Don’t believe everything they say, but let it inspire you to do what you feel is best!

For my Dutch followers a short impression of the essence of my book ‘Laat met je merk spelen’! The most important message is that the gaming industry continues to grow spectacularly, especially the ‘applied gaming’-sector as we call it. Besides that I stress that advertising agencies should hire specialists to develop effective game concepts instead of their own art directors that have not studied game design….
Bill Clinton was the keynote speaker that day by the way… unfortunately I was too busy that day to actually see his talk… ;-(

Just a small – homemade – video of the Gamification Workshop I did with 4Pio in Istanbul – Turkey! We plan to organize another workshop in February 2013 in Istanbul so subscribe now if you want to be there too!

During the two day workshop, we address the following subjects:

DAY 1

1. Game mechanics: what makes a game fun and addictive?
2. How can we use games as a marketing tool?
3. What is gamification and how can you use it for serious business?
4. Case: Workshop!
5. Evaluation of Day 1 and first round of scores on the workshop case

DAY 2

1. Recap of Day 1
2. Play the Card game that Playgen developed
3. Workshop: Improve the case concepts
4. Scores round 2
5. The Cocha-model: content is kind, but context determines relevance & impact
6. Workshop: Improve the case concepts
7. Final round of scoring on the case concepts!

All attendants receive a free – printed – copy of the most recent version of my book ‘A Brand New Playground‘.

Register NOW for the next workshop in Istanbul via www.4pio.com