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Since life can be largely compared to games or the other way around I hope that you will not achieve all your goals. Purpose is the most important thing in life. It is what keeps you going and keeps you developing yourself into a better (or worse) person. It helps you to continuously aim higher and get closer to achieving whatever you wish to achieve.

Therefore I hope not all your dreams come true in 2011, because you always need something to wish for. But keep setting goals and keep on dreaming, because hope and purpose is what helps you to reach the next level!

Thank you very much for following me in 2010 and I hope to keep on inspiring you in 2011 with new cases and projects I have been involved in. My next goal is to have my book translated into English and to undertake some great projects with some really nice clients.

Furthermore I am thinking about an iPad application containing all the information you need on gaming and branding. Let me know if you think that’s a good idea!

For now – be nice to each other and remain healthy!

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>I have updated my earlier presentation about building brands in the digital era.
It is based on five years of research and reading books about strategic branding and management of organizations that grew from good to great (Jim Collins).

Other books I took inspiration from are The Tipping Point, 7 Habits of Highly Effective People, Conversation Management, Conversational Capital, Free, Authenticity, The Experience Economy and loads of TED talks and research from Distimo, Nielsen, TNS Nipo, trend reports (Science of the Times, Most Contagious 2010, Forrester) and many, many more web-based intelligence.

I have compiled all the information into 5 Brand Objectives that each Brand and Organization should follow to become (or remain) successful in the Digital Era.

The presentation also includes my vision on the internet (forget offline and online, below the line or above the line!).

The third part of the presentation includes the CoCha-model about which I have been presenting a lot in 2010. I have changed ‘Consumer’ into ‘Communities’ since we are all more and more influenced by what we do on digital communities (social media) and influence all our party-members as we share what we think is cool, relevant or an exceptional product.

Let me know what you think!

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This projection mapping is quite cool as well – as is the one below! 😉

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An incredible cool 3D Projection on a building. This is the future of visual entertainment if you ask me!

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A nice and somewhat funny motion graphic animation, but I cannot see how this should give me a positive attitude towards Pot Noodles let alone that I would buy it!?

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According to the leaders of the games industry games in fact are art… And I must agree!

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An inspiring presentation by Kellee Santiago (That Game Company) explaining why games could be considered a form of art. That Game Company developed ‘Flower’ – a spiritual game if I may say so for PlayStation 3, currently one of the best downloaded game on the PlayStation Network

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Times change, but not our behavior if you look at communication and sharing stuff.

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My book has been recommended as ‘an excellent read between X-Mas and New Years eve’.

All readers that email me a summary of their opinion of the book will get a free presentation or an hour of hack & slash adventure with me!

Order the book below:

www.Kluwer.nl