>A perfect example how a brand can benefit from games. In this case, Red Bull decided to develop a virtual Formula 1 car to push boundaries of product innovation in design and speed (or design of speed). The virtual car is a co-production of Red Bull racing and Polyphony Digital, the makers of Gran Turismo 5.

A picture of the X1 car:

Product innovation and Promotion are just two out of the five P’s of the marketing mix that benefit from this concept. Red Bull could even make money if they offer the car as DLC (Downloadable Content) for PlayStation 3. This way the investment would be earned back! In that way the P for Place (distribution) also benefits from a great concept!

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Independent Films can be watched through PlayStation 3 and share it with your community on Facebook! Cool initiative by Sony!

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Erg trots op deze recensie in Marketing Tribune!

>Wave 5 has just been released with more insight on digital consumer behavior. For people who missed last years presentation, check the one below. Wave 5 will soon be posted!

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CMC Radio 2010 – Jon Mitchell (Spotify) from iMMovator on Vimeo.

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We were invited to test the Xbox Kinect in Florida USA – this is a short video of that experience.

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Great!

And we rode The Hulk of course!

Now chilling in Lutz 

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All guests can choose between a normal pass or express, reducing waiting time. Smart!

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I’m on a short psychic relief to relax in Florida tomorrow.

Probably no posts for the upcoming 10 days, but we’ll be back rockin October 26th!

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Heavy Rain released today… very cinematic, quite exciting!