>Today my dear client Air Cargo Netherlands (Aniek) and I held a presentation at the Marketing Information Event 2010 at the World Forum in The Hague (Den Haag ;-).

IJsfontein GameWise, Atos Consulting and BrandNewGame have teamed up to develop a great game containing loads of e-learning elements in a series of three stunning games of which the first is soon to be released.

It all started end 2009 when Air Cargo Netherlands, Schiphol airport and the Dutch Customs approached IJsfontein GameWise with the question how a game could support their goals.

We sat down with them and decided to go into an ‘analyse-fase’ to determine if – and if so – how games could help to achieve their goals. Soon we discovered that this would be a really cool project and we have been working on it the past year, doing interviews with all the stakeholders within the logistic chain surrounding Schiphol. After the interviews BrandNewGame developed the first ideas which gameconcepts could be effective for their specific needs. IJsfontein is nearly finished developing the first game and I am very proud to have been working with them on this FANTASTIC project!

The presentation below will explain more about their specific situation and will give you insights how games can be used to achieve marketing goals.

The gametrailer for the first game is stated below:

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I know this weblog is not yet the next Wired.com but I am very proud to announce that I currently have 400 unique monthly visitors according to Google Analytics with a refuge-percentage of only 10%
This means that people that come to my weblog are actually reading the content and got there because they wanted to (instead of getting there by accident).

So a BIG THANK YOU to all my 4.800 readers in the past year.

I hope my postings have been inspiring, helpful and fun.

Please join my group on Linkedin (called BrandNewGame) as well, if you with to receive weekly automated updates.

If you want to post articles yourself send me an email at barthufen@brandnewgame.nl

Let me know!

PS The girl in the shirt is NOT me. You can buy the T-Shirt at nerdyshirts.com 

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An incredible original game by students from Breda (The Netherlands) during Game in the City in Amersfoort. My best friend and collegue from Spilgames played the game while I was filming and impersonating Yoda…

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This is INCREDIBLE and tear jerking… what a great story…

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Funny that a phone has to look like a phone according to this factory while i dont need a phone using skype to speak with people.

> A Stunning 250.000 people visited the Doritos UK website in 2009. The goal for consumers (within the game) was to find out the new name for a Doritos flavor.

Check out this video to learn more about the ‘investigator-game’ that Upset Media developed for Doritos.

Doritos iD3 CASE STUDY from Doritos iD3 on Vimeo.

The results:

 Nearly 1/4 million visitors to doritos.co.uk (already ahead of target)
– 25% visitors logging on via Facebook Connect
– Hundreds of tweets and Twitter hotspot 27th July
– Blog mentions – over 200 (ref: Google Blog Search)
– Almost 58,000 Facebook fans
– Average dwell time reaching almost 8 minutes (ref: Google Analytics)
– Over 56,000 views of the trailer from 141 countries (ref: Go Viral)
– Sales figures for Doritos at +23% (Source: Nielsen)

>Seth Priebatsch: The game layer on top of the world | Video on TED.com

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If you have an hour of spare time – this Google talks presentation will teach you the potential how games can help to achieve serious business goals! It will really give you decent insights!

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Waanzinnig sterke online documentaire over veilig bankieren, fishing, malware etc. Zelfs ik hoorde nog wat dingen die ik niet wist! Knap gedaan door XXS!