>

>

>

2g@tthere Dutch Games go Global
Major Participation of the Dutch Gaming Industry at the GDC – The Worlds Main
Meeting Point for the Gaming Industry.
Dutch Game Developers have become Masters in building International Illustrious Games. On account of Continuing Growth the Dutch Government has Anchored a three year commitment supporting International Expansion and Profiling the Dutch Gaming Industry.
“2g@tthere” Dutch Games Go Global” is a Collaboration of the Dutch Government, various Industry Representatives, Regional and National Governments, Knowledge Institutes and the Industry. “2g@tthere” Dutch Games Go Global” will make its first international appearance with the Holland Pavilion at the GDC 2009 in San Francisco.

Gaming: Alive and prosperous in Holland
As a Small and Enterprising Country Holland has always been very Internationally Oriented. Dutch Game Industry has profiled itself Globally and Prominently in the Last Decade. Dutch Game Developers have proved themselves to be Top Players in the Gaming Industry.

Dutch Industry Facts
Even the Dutch themselves are pretty hooked on Playing: 72% of the Dutch population spend 4.9 hours per week playing games. The Dutch Gaming Industry has a Growth Rate that is 50% higher than any other Industry in Holland. Approximately 250 Organizations and 2500 Individuals are involved in the Dutch Gaming Industry. The estimated Market Value of the Dutch Gaming Industry will represent 350 Million Euro in 2012
The Next Step Since the GDC is the Main Meeting Point of International Game Developers, Partners and Publishers, the Representation of the Dutch Gaming Industry at The GDC 2009 is a Solid Sequel in their Ambition to Conquer the Gaming Industry.

>

Picasa-webalbums – Drop Box – Drop Box

According to Brands & Gaming (Palgrave, 2006) there are 16 ways to involve your brand with gaming.
I challenge you to find some new ones!

>

>

Herewith something I was personally involved in 2 years ago. 55DSL – Diesel’s Little Brother, wanted to enhance the worldwide brand awareness and reinforce the young & coolness of the brand so we searched for a suitable party to team up with. EA’s Need for Speed seemed just the perfect franchise to mix with 55DSL. Young people like speed, cars and cool dudes & chicks.

55DSL dressed all the main characters in the game and apart from that all the cars could be plastered with 55DSL stickers. Check out the pictures below and if you would like more information, email me at barthufen@brandnewgame.nl

>Shared via AddThisThe next Command & Conquer game has been announced using all kinds of social media. They have their own facebook and Twitter page for gamers to follow. Also there is a competition asking consumers to come up with the new title for command & conquer 4. Mine would be: Tiberium Showdown! Let’s wait and see what it will be….

Command & Conquer 4

>ESA_EF_2009.pdf (application/pdf-object)

Some interesting facts about the in-game advertising industry written in an independent report by the ESA.

>Mindshare Netherlands – Het Wereldwijde Media Netwerk – OLA Waterspelen (Dutch video – sorry). An impressive case by Ola. The waterolympics. Where children could compete in reallife playing various games in and around water to promote the non-fat icecreams by Unilever. Great results as well and great brand engagement if you ask me! I would love to give advice how you can translate this experience into an online portal of minigames inspired by this real life (yearly?) event.

Shared via AddThis

>Red Bull Airrace

RedBull’s airrace finally playable online!

I must say the game looks stunning for an ‘online’ game, but the controls are a nightmare. I have never played a game that is so far from playable. It’s cool that you can choose your own plane, but there are even more chances for physics. The developers should play WipeOut fusion and then go back to the writing table to optimize this game.

At Redbull: I am allways available for a free first consult!

Contact me by email: barthufen@brandnewgame.nl