>Some nice insights by Razorfish about Social Media
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>Some nice insights by Razorfish about Social Media
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>Super interesting presentation about social media and digital interactive consumer behaviour!
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>The latest insights on Digital Interactive Branding using the CoCha model as a tool to develop an interactive branding strategy within the renewed media landscape.
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Due to clowdy wetter, we decided to take the afternoon off the piste… so I have time to post some stuff! 😉
This kind of sums it all up…
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Nielsen video game data released today shows that Video Gamers are playing more this summer than last. Total video game console usage minutes in June 2009 went up 21% from the the previous June. The average console gamer played 768 minutes on consoles during this year’s June reporting month.
Other notable trends from June 2009 show:
* Video game consoles are not just being played by kids – just under 50% of gameplay came from adults 18+
* Teenagers 12-17 have the largest percent of play, which accounted for 25% of gaming in June
* Xbox 360 and PS2 are now neck and neck in terms of minutes played per month, yet June data shows Xbox 360 is the most active console, with the 6-month trend show Xbox 360 with the highest active users
* PlayStation consoles tend to be more gender neutral than other consoles. Xbox 360 continues to skew more male and Wii continue to skew more female.
* More Americans are playing the newer consoles. Nielsen data shows that current generation consoles, such as Xbox 360, PS3 and Wii, made up 50% of total share of minutes in June 2009, while last generation consoles, such as Xbox, PS2 and Gamecube, made up only 31% of total minutes. Use of older gaming consoles (PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.) made up the 19% balance of usage minutes for the month.
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Check the website here http://www.lego.com/en-US/default.aspx
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