Consumer Generated Axe / Lynx commercial (9 sec.)

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Haha – Well done!

Posted in Advertising, gamevertising, ingame advertising | No Comments »

Posted by admin on:
Monday, January 4th, 2010

PlayStation Home had 10 Million unique visitors in 2009

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PlayStation reports 10 million visitors to their virtual world ‘Home’. Apart from that they plan to install an MMO portal (massive multiplayer online) to facilitate playing games through the Sony network (and PlayStation servers of course). They must be working on new business models like paid servers, monthly subscriptions, video on demand and micro transactions in MMO. If you like to see a case about Micro transactions check this website: BrandNewGame

Check CASE: “Diesel Store in PlayStation Home”.

For more about Sony PlayStation & Home follow the link below.

PR Newswire

Posted in ingame advertising, micro transactions, PlayStation | No Comments »

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Thursday, December 24th, 2009

Google AdSense for Games: In-Game Advertising

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Posted in gamevertising, ingame advertising, Innovation | No Comments »

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Tuesday, December 1st, 2009

Alfa Romeo MiTo _ In-game Advertising

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The Alpha Romeo Mito’s new commercial is definately game-inspired, hereby some ingame advertisement billboards… not the best way in my opinion, but feasible…

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Thursday, November 26th, 2009

Massive (Microsoft) reveals ingame advertising results

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From Marketingmag.com: Microsoft’s in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients’ in-game advertising spend.

JJ Richards, Massive general manager, said the question is whether gamers take action after encountering ads during play.

“We know from 80-plus independently verified post-campaign studies that in-game advertising increases brand engagement. But, what we didn’t know was the correlation between in-game ads and consumer action.”

Microsoft will combine its anonymous ID data, common across Xbox LIVE and Microsoft’s web properties, with user data from comScore’s panel of two million to determine whether panelists who saw in-game ads subsequently visited brand websites, searched brand-related terms, or engaged in any other online behaviours valuable to advertisers.

comScore has conducted some preliminary research using this new methodology on some recent in-game Massive campaigns. The results were heartening for the company, consumers exposed to in-game ads for:

* TV shows were 280% more likely to visit a TV channel’s website
* 57% more likely to visit a movie rental brand’s website 
* 17% more likely to visit entertainment sites after seeing ads for a particular movie, and 
* Consumers exposed to related ads were 125% more likely to search for a movie rental brand

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Posted by admin on:
Monday, November 23rd, 2009

Kia Soul – Massive In-Game Ads

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Not necessarily my way of ingame advertising, because this is still logo pushing without adding anything for the consumer… still – it works according to Massive’s latest effectiveniss reports. Check Massive.com or visit www.brandnewgame.nl and make an appointment for more information.

Posted in gamevertising, ingame advertising | No Comments »

Posted by admin on:
Thursday, November 5th, 2009