Mario in Real Life…?

Super Mario Bros. from Andreas Heikaus on Vimeo.

One Gamification & Two Serious Game projects LIVE!

I apoligize to people that visit my blog regularly… I have been so busy in the past three months that I did not have time to write new posts…

First of all I am working on a new book called ‘Playing on the Job’ – which will be about using games as a way to make work more fun and effective for employees.

Secondly I am working on a new method of brainstorming, called ‘GameStorm’ (for now)… Check the screenshot. It starts with ‘setting the challenge’ in 1 of the 4 quadrants and then starting with 4/5 people to define actions that people need to start or stop doing to achieve the set challenge, but also define activities that people currently do that are neither productive or destructive (mostly routine work). This way you can eliminate processes and ‘work’ that actually has no effect on the set challenge and optimization of profit… More about the GameStorm later…

Upcoming Monday, we (me and my many partners) will launch three projects.

1. MT Challenge – a gamification tool that improves the chance that students (freshmen) achieve all points in their first year of college

2. Serious Game to train people on a new product (a knowledge game)

3. Serious Game to train staff to listen better to their customers

So all-in-all I have been quite busy… Also I finally achieved the ‘’ url – so chances are that this address and my email will change somewhere end of this year… It will also spare me from spam I hope… πŸ˜‰

For now… check out the screens and I hope I can tell you more about my book, the GameStorm and the results of the projects I mentioned above within two months…

Game On!

Tired of Liking…

Curious readers will have noticed that I predicted that Facebook will lose its relevance over time and will be gone in 2014. I said that here:Β (scroll all the way done and use ‘mouse over’ on Level 4)…

Of course I also said that to provoke some free publicity and poke around, but I am quite serious actually. The past six months I have noticed that not only the activity on Facebook drops but also the ‘relevance’ and this is quite easy to explain. The relevance should be provided by my close friends and family. But like I said in my book only 1 % CREATES content, 9% INFLUENCES content and 90% READ content. You can imagine that in your group of 500 ‘friends’ only 5 people actually CREATE ‘relevant’ updates like baby pictures, food pictures, kids pics and maybe one or two different topics, but that’s it… And you can ask yourself how relevant it is to see an update of new babies, different food, growing kids week after week…

Apart from this we know that 50% of all Facebook users actually log in to be able to play games…

And I guess the other 50% uses Facebook to log in to different websites, so it’s nothing else but a ‘hub’ that protects / mis-uses my personal identity…

What do you guys think? How relevant are the news / friends updates to you? Let me know #gamifiy #facebook

The Consumer Consulting Board

A new publication by Insited Consulting – the guys from The Conversation Manager and Conversation Company’. I haven’t read it yet, but the digital version is available for free right here!

Gamification Workshop Istanbul #3

The video below gives you an impression of the Gamification Workshop I host 4 times a year in Turkey (Istanbul) and soon also in Holland (Amsterdam, Utrecht and Rotterdam). The video (and program) is based on a 2-day workshop, but also comes in a 1-day and even 1/2 day format. Check the links below to subscribe to any form you like.

You can subscribe here for the upcoming events:

Gamification Workshop Istanbul #4:
This is a 2 day program. Dates to be confirmed, but expected on 28 & 29 November 2013

Gamification Workshop Rotterdam #1:
This is 1/2 day program on 27-9 2013 for € 245,-

Check out the scores here of this Masterclass

HR – The Next Level

90 minute Gamification Workshop – More information here:

Gamification Workshop Utrecht #1:
This is a 1 day program on 20-11 2013 for € 595,-

Gamification Workshop Amsterdam #1: … opening soon…

Room Racers Game

How cool is this! A virtual real racing game using the Kinect Camera and a beamer! I saw this project during the BrightDay in Pakhuis de Zwijger. Check out the vid!

Platform Mayhem: Xbox One versus PlayStation 4?

Today I got a phone call from a journalist who was writing an article for 14 local newspapers. He asked me about my opinion on the ‘battle of platforms’ and wanted a response to the quote that ‘the AAA hardcore game platforms are doomed to die’…

I wrote an item about this recently when I saw new platforms were emerging like the Ooya, the Gamestick and the Steam Box.

If you saw the release of the Xbox One (great name by the way) yesterday you know that Microsoft is trying to claim the battle for the living room entertainment with a ‘all-in-one’ content solution (music, moveis, TV, series, games, etc.) and I must say I was impressed that finally one company dares to really claim that spot. However… shouldn’t (or didn’t) Sony have taken that spot years ago…??? They have the hardware (TV, Audio sets, PlayStation), software OS, content (Sony Music, Sony Pictures, Sony PlayStation)…?? I still wonder why they never managed to make it happen….

What Sony PlayStation does is claim to make gaming social and play ‘anywhere – anytime’ on different devices (cross platform gameplay). Finally the integration of devices revolving game content! And finally ‘social connections and ‘instant share’ of ‘in-game moments! They even added a button on their controller that facilitates that. Sony PlayStation sees that gaming has truly become a ‘social activity’ and understand that gaming is accepted around the globe. Thanks to Apple of course! Because if you can say one thing about the iPhone, iPod Touch and iPad…they are all game devices and Apple has made ‘gaming’ cool, easy, accessible and mainstream! I remember when people looked at me when I told them I am a fanatic gamer like: but you are not fat, hairy, smelly and eat chips and drink coke all day??? Not without rum at least… and I DO SMELL! πŸ˜‰

I sincerely thank Apple that they made gaming as an ‘anytime – anywhere activity’ acceptable and that they managed to make touch screen devices work in a superior manner.

Where is Google Play by the way? Oh yes of course. Well Android is a great follower in this matter and the Ooya will bring Android games to our living room on a big screen for who ever wants that. It will be great I am sure. And as for Nintendo? I respect their choice of target group: family and children. And that’s just fine and swell.

So… back to my main question: who will win the battle of the platforms? My answer: ALL OF THE ABOVE and more…

It’s just a matter of context, target group, interface and game genre. It all depends. Example?

I love to play shooters and strategy games on PC, because I need an analogue control to react quickly in shooters and need a lot of buttons to control my armies in Shogun 2 (a strategy game). I love to play ‘The Walking Dead’ and Machineria with my girlfriend on the PlayStation 3 in the living room. I love to play Angry Brides (just kidding: birds – BIRDS) and Ridiculous Fishing on my iPhone where ever I have to wait for an appointment… so there is no ONE game console (except for the XBox One but that’s not a game console anymore, it’s a HES – Home Entertainment System, just like the PlayStation 2, 3 and 4… and Apple iPhone, iPad and Apple TV…).

This video above is a joke of course…

Verborgen geheim in boek 'Laat met je merk spelen'…

Omdat bij mijn weten nog niemand het heeft opgemerkt, ga ik nu – na drie jaar – een leuk geheim ontdekken uit mijn boek ‘Laat met je merk spelen’… klik op de video hieronder en zie het resultaat als je het boek bekijkt terwijl je de pagina’s van achter naar voren euh… tja hoe heet dat wat je dan doet…?

Decision Making in Games

I am working on some models for my new book: Playing on the Job… any comments on this model about decision making in games (and potentially in life…?).

It describes how we make decisions in games. I expect we have three basic inputs: (1) Knowledge, (2) Skills which form (3) an Emotional state. Maybe ‘experience’ is another dimension? Or is that embedded in your ‘level of skills’ and ‘knowledge’…?

However… depending on your Skills and Knowledge you come to a decision with a reasonable doubt based on an assessment of the situation and assumptions… then you Decide to either DO or DO NOT (as Yoda says)…


Please share your thoughts in a comment below or Tweet me @BartHufen #Gamification

Gamification Bullshit Bingo…

Hi guys,

I would like to spice up my gamification masterclasses by adding this ‘BULLSHIT BINGO’ scorecard (just to increase the level of FUN and attention)… Please share this on Twitter if you think I should use it @BartHufen #Gamification #Bingo.