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Cool contest by Philips Parallel Lines. Five directors from the Ridley Scott school made five different shortfilms from a few lines of dialogue only. Now they asked consumers to create a film with the same briefing… check the channel on Youtube to watch the results…

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The Dutch Royal Airforce has developed a game called Base-X and uses in-game advertising in Battlefield 2142 to promote this. In my opinion it would have been much more effective to have a Modification developed in BF2 or America’s Army like we proposed together with Power Unlimited some time ago…

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And another classic – US only I think… McDonald Land…

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Snoop Dogg with a light saber, before enjoying the soccer WC match… in Star Wars? What does this have to do with Adidas?

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>I love this one, not game related, but just funny!

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Live means many things nowadays and is often misunderstood. By live we mean people getting together to play against each other at a venue, not on line.

Next week ‘Living it – Loving it’ launches Britain’s first live gaming league which will take place in pubs, clubs and casinos. They will have a FIFA 2010, NEED FOR SPEED and CALL OF DUTY league. Played in a league format over twelve weeks, there will be venue-, regional- and national champions with a prize pool of at least £30,000.

This project has been put together with the support of many major brands and will have over 1.000 venues within a year. If you want to join in then watch out in the coming weeks for details on www.playthegamer.com

They are keen to reconnect the community in which people live and believe that gaming has the ability to do this. It is my belief however that gaming will also quickly become a profession (if not already for the happy few) and that a more established circuit will emerge once the industry recognises the value to its brand and sales.

Largely copied from the press release on Linkedin by Dave Brannan, Managing Director at Living it Loving it Ltd

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Check out this interactive thriller about the future of our politics around energy. It’s a nice conspiracy story – if you have all Sunday (and enough interest in the future of the world’s existence 😉

It’s quite intriguing and technically well done! There are some mini-games you can play, but as with most of these ‘interactive films’ the mini-games do not add great value to the experience and are not all that relevant – unfortunately.

Submarine must have gotten a decent budget to build this – it looks amazing, behaves really well and the sounds design is great.

Check www.collapsus.com you really should!

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>Over hyped?

I watched the short film ‘I am here’ by Spike Jontze (sponsored by Absolut Wodka) yesterday evening and must say I was somewhat disappointed. Sure it’s a great and innovative way to show how consumers related to the internet might end up (uploading data in our heads through a socket in the wall) and of course there was the ‘love-story’ part between computer-people, but was it just that? A sort of Romeo and Juliet robotic love story?
I guess I expected more from the relations people would have with computers in the future and how much they already mean to us in our daily lives, since we have become so reliant on them (and our cell phones…).

If you want to form an opinion of your own (which you should) be sure to check it out here:

http://www.imheremovie.com/

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A very true video by Dove, very confronting…

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