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Just had a great inspiring meeting with the inventor of Pac-Man!
More when I get back to write my editorial
Posted in Bart Hufen, Interview | No Comments »
Pac-man inventor mr. Iwatani and me
Meet & Greet with Joseph Pine
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I am very honored to have the opportunity to speak 1 on 1 with Joseph Pine on the 10th of June in the Netherlands.
Should you have any questions to ask him – send me an email!
barthufen@brandnewgame.nl
He is working on a very inspiring book, but unfortunately it’s not up to me to reveal anything about that! – Haha.
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New Book: A Brand New Playground – Searching for CASES!
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Hi All!
I just finished the Dutch version of my book ‘Laat met je merk spelen‘ (A Brand New Playground) and would like to start with the international (English) version soon.
For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that are related to Product, Price, Personnel (staff), Place (virtual product distribution through games) or Promotion.
Please help me find them!
Think of global brands like Coca-Cola, McDonalds, Diesel, BMW, etc.
Much appreciated if you can send me links or full cases!
Send an email to barthufen@brandnewgame.nl (subject: Cases for Brand New Playground)
THANKS THANKS THANKS!
Posted in Bart Hufen, Brand New Playground, BrandNewGame, Laat met je merk spelen | No Comments »
Let Them Play With Your Brand
>This is the presentation I recently held at the Marketing Information Event in Rotterdam and the day after at the Cc_Live Interaction event in Den Bosch. Go Check it out!
Laat met je merk spelen
View more presentations from Crossmarks.
Posted in Bart Hufen, game advertising, gamevertising, Presentation | No Comments »
Bart Hufen presented at the Marketing Information Event in Rotterdam
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Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool – of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for Bol.com would be something with gaming…. I am not making this up!
My presentation was about the future of branding, which comes basically down to:
1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers
Apart from that I described the gaming industry and the ‘gamer’ – sharing three slides from Today’s Gamer research by TNS-NIPO.
In the end I showed 5 cases, which are also available at BrandNewGame/cases
If you wish to check out my presentation go to the ‘news’ section from next week.
Posted in Bart Hufen, Events, Presentation | No Comments »
Shaping Your Brand Future 2010 – BrandNewGame Brand Management
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Posted in Bart Hufen, Branding, BrandNewGame, Presentation | No Comments »
Great days in Cannes!
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Just some pictures of our presence during the Cannes Lions International Advertising Festival.
BrandNewGame was there with about 35 other Dutch Gaming Industry Delegates.
We spend 3 terrific days on the ‘Stad Amsterdam’ and witnessed some interesting presentations. Hopefully next year will be as inspiring and enlightning as this year!
Posted in Bart Hufen, Events | No Comments »
Cannes Lions Advergame by Dutch Gaming Industry
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The Dutch gaming industry are developing a unique game during the Cannes Lions Festival to promote the opportunities that gaming have for brands.
Follow us on this website http://canneslionsgame.wordpress.com .
For a real bad, time wasting and nonsense inspiration video check this link: VIDEOGAME CONCEPT
Posted in Bart Hufen, Events | No Comments »
Contact
Dutch Game Garden 02
Arendstraat 27
1223RE Hilversum
T: +31(0)687002363
barthufen at brandnewgame.nl
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