>A Dutch presentation about the past 10 years of Digital Media usage in the world…
Laurens immovator 10 jaar crossmedia final
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Gfk immovator 10 jaar crossmedia
Managing for results in Gaming Companies – Gaming CEO Briefing – Strategy Boutique Thaesis
>Check out this SlideShare Presentation about gaming, market data, social behavior, mobile 3G usage and more…
Managing for results in Gaming Companies – Gaming CEO Briefing – Strategy Boutique Thaesis
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An update on iPhone apps & games in two pictures
Will Android beat iPhone in the future? 50 Games in this video
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A lot of voices in the market predict Android will outrun Apple in the future since it’s an operating system available on all kinds of mobile phones (HTC, Samsung, etc.). One reason being that it is ‘completely’ open-source and developers will have less barriers to develop cool content. The future success however all depends on remarkable and relevant content…
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Facebook apps & games toplist!
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Impressive how many people play these so-called social games…
Great marketing opportunities and learnings!
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Games are not addictive and do not lead to violence
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It has finally been proven by scientific research that games are not addictive.
The addiction that some people suffer come from deeper – underlying – problems, amongst specific groups that play games. This has been researched by Jeroen Lemmens of the University of Amsterdam. He researched 851 gamers during six months.
The most important conclusion according to the professor is that games in general are not necessarily addictive, however lonely young people with limited social capabilities and low self-esteem are more likely to become addictive of games.
Of all gamers, two percent seems to show addictive behaviour, which – by estimate – is 20.000 people in The Netherlands.
It has been noted that gamers that play obsessively (and for long periods) will be likely to become aggressive. But this is not determined by aggression in games. Even Mario cart could fire kids up, if played too long and without parental guidance.
The lesson we learn is that children under 16 should be playing games for a restricted period of time while in the vicinity of parents I guess… just like drinking alcohol in the Netherlands in my opinion… In my opinion: Parents – take your responsibility.
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Social Games in the UK mostly played by women
Although I find the term ‘social games’ not really appropriate, since all multiplayer games have a social function, I decided to copy the term anyway. Social media is another term I don’t really like, but it’s a quite common expression for social networks and digital community media like Youtube. I would rather speak of community-based games and digital communities as such.
Source: Lightspeed research UK
London, (March 19th 2010) – The rising popularity of games played on social networking sites is well documented, but findings from the Global Web Index www.globalwebindex.net, a collaboration between online market research provider Lightspeed Research and Trendstream, have identified the most addicted players. The stereotype of ‘geeky’ teenage boys obsessed with computer games certainly doesn’t fit social gaming which appeals to people with large families, women and divorcees- all embracing the new ‘geek chic’. By engaging with a more diverse and larger audience, social gaming is revolutionising the gaming market and having a big impact on the types of games produced. This new way of playing games promises to deliver mass market appeal, as well as fresh opportunities for brands to engage with consumers.
Women take the lead
The large majority of UK respondents (54%) claim that playing games is one of the main reasons they use the internet. Online games are competing head-on with PC games: 28% of users play online games and 24% of respondents play short/casual games on a social network.
The survey shows that at 27%, women are more likely to play online games and social games than their male counterparts (22%). Tom Smith, Managing Director of Trendstream who led the research says “Women are particularly attracted to short, casual games involving an active community like Farmville, Cafe Wars or Pet Society. Women also spend more time on social networks in general. Social games are accessible, free and they don’t take up much time. Plus they are distributed through the network, which is a key factor driving their take up.”
Read the full article on Lightspeed research
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FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
>Some nice insights by Razorfish about Social Media
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
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Gamer demographics in just 1 picture
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Due to clowdy wetter, we decided to take the afternoon off the piste… so I have time to post some stuff! 😉
This kind of sums it all up…
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Mobile Advertising 2020 Vision from Ogilvy and Acision
>Basically they apparently share my vision that in the future all media merge. The central concept is used to create ‘content’ that reaches out to consumers through certain channels in a specific context… More to read HERE:
http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf
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