>
Posted in Social media | No Comments »
Forrester research on digital consumer behavior
Social Media discussion with Key people of Second Life, Myspace, Facebook and Linked in
>
It almost looks vintage but this is a GREAT discussion about social networks when Facebook was just three years underway…
Follow this link: FORA TV
Speakers are:
Robin Harper – Second Life
Shawn Gold – Myspace
Mark Zuckerberg – Facebook
Reid Hoffman – LinkedIn
Posted in Social media | No Comments »
Social Media redefined and structured!
>
Finally a comprehensible layout of all digital interactive media. Nowadays it’s hard to know what to do on the web.
If you are interested in Digital Interactive Branding check out this pdf posted by BrandNewGame
Posted in BrandNewGame, Social media | No Comments »
Social Media ROI: Socialnomics
>
Posted in consumer, Presentation, Social media | No Comments »
Digital Natives – Session 6 – The Future of the Web
>Interesting vision on where it all goes to according to these Belgian visionaries. I can agree to most of it and will describe in my book that the internet will solely be the connector of all devices in the future and most devices will be compatible and exchangeable…
Digital Natives – Session 6 – The Future of the Web
View more documents from Bart Muskala.
Posted in Facebook, Presentation, Social media | No Comments »
LEGO Club TV : BrickWorld part1
>
Perhaps not (just) digital gaming, but Lego has an extensive gaming community on their website as well, besides Lego Factory – an interactive application with which you can create your own favourite structures! It’s amazing!
Check the website here http://www.lego.com/en-US/default.aspx
Posted in Advertising, consumer, Social media | No Comments »
Ingame product sampling – GoSupermodel!
>
An interesting case by my dear friend Joost Bazelmans [RedChocolate]. Nivea wanted to launch their new product targeted at pimple-free girls. I’m sorry the link is Dutch-only.
GoSupermodel – a social network for girls aged 10-16 grew since 2007 up to an amount of 300.000 young supergirls. The ingame campaign existed of putting a pimple on the avatar of the girls which led to hilarious reactions. Some girls said they even liked the pimple on their avatar, but most of them used the Nivea product to get rid of the pimple. Really a great way of ingame sampling. I didn’t even knew it existed and this is why I love what I do: ANYTHING GOES IN THE VIRTUAL GAMING WORLD! As long as it is relevant for the consumer and it fits within the game realism.
Another striking event within the Supermodel Social Network occurred recently when girls got together and stood up against guys (and a Dutch rap group to be specific) cursing using the word cancer (comparable to ‘fuck’ in English). They recorded a film and uploaded it to YouTube which I felt was tear-jerking. Check it out if you like. Supermodel Girls Against Swearing Although it’s in Dutch please watch the film towards the end. The Red Crosses are symbols saying NO to cursing (and using the C-word specifically).
Posted in Channel, Social media | No Comments »
Contact
Dutch Game Garden 02
Arendstraat 27
1223RE Hilversum
T: +31(0)687002363
barthufen at brandnewgame.nl
follow me on:
