A Real impressive visual design.
:::thestudio:::
Fanta Virtual Tennis – Augmented Reality meets Mobile Gaming!
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Got Milk?
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A real cool game produced in 2007 to raise the awareness amongst children that drinking milk is actually good for you!
This game contains multiple levels with a great learning curve.
It is REALLY impressive.
Check it out here
Also be sure to check out the Got Milk website. It’s very nice as well!
Rainbow Six Vegas – Axe Can Easter Egg (HD)
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A good effort to add some extra fun to a game. This easter egg of Axe reveals a mini video showing ‘fake bloopers’ of spy – agents.
Banned Commercial – Condoms
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Still love this one… Sorry it’s not about gaming, but about how funny (and ‘banned’ commercials) can become viral. It was watched 18 MILLION times voluntarily on Youtube…, rated almost 100.000 times and commented upon 30.000 times…
Just curious how many people posted in on their Blog and forwarded it to friends…
Consumer Generated Axe / Lynx commercial (9 sec.)
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Haha – Well done!
Moorhuhn – on of the first PC advergames, now over 35 products!
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One of the first advergames I can remember was programmed ten years ago and was called ‘Moorhuhn’, a game to promote a Whiskey label.
Know Moorhuhn?
Was it one of the winners who received a CD with the game or even a member of the promotions team – up to today it is unclear how the Moorhuhn escaped. Fact is that it wasn’t planned.
Whether by Email or as download from private websites the Moorhuhn started its conquest of a growing fan community. Even on floppy discs the chicken got multiplied – for the benefit of those people that weren’t part of this phenomenon called internet yet.
Like a virus…
Like a virus the little game spread on German PC’s and also beyond the country’s borders (in The Netherlands it was a huge success). The advertising industry cites the Moorhuhn as the most successful example of viral marketing; some even claim it was the first viral marketing campaign ever.
The media quickly adopted the game and spun competitions and events around it which resulted in groaning or even collapsing download servers.
The downloads hosted by well known providers numbered in the millions, the unknown number of privately passed on games most likely ranges far higher and the number of killed virtual fowl is certainly beyond count.
The success of the game was in fact so profound that in 2002 research showed that 84% of all Germans knew the Moorhuhn. A representative market research in 2008 with focus on gamers determined that 98% of all German gamers know the chicken.
Right now the Moorhuhn franchise has grown to over 35 titles in ten years. If people still doubt whether advergaming is interesting… have them call me!
More information about the history of the game can be found here
Ricky Gervais African Appeal In-Comedy advertising!? ;-)
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Just funny as hell!
New BMW Z4 in 3D on your desk… top
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A very cool way of using augmented reality for a virtual product experience. When you print out the Marker Z4 and put it in front of your web cam, the new Z4 comes to life on your desk!
PlayStation Home had 10 Million unique visitors in 2009
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PlayStation reports 10 million visitors to their virtual world ‘Home’. Apart from that they plan to install an MMO portal (massive multiplayer online) to facilitate playing games through the Sony network (and PlayStation servers of course). They must be working on new business models like paid servers, monthly subscriptions, video on demand and micro transactions in MMO. If you like to see a case about Micro transactions check this website: BrandNewGame
Check CASE: “Diesel Store in PlayStation Home”.
For more about Sony PlayStation & Home follow the link below.
Contact
Dutch Game Garden 02
Arendstraat 27
1223RE Hilversum
T: +31(0)687002363
barthufen at brandnewgame.nl
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