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Just for laughs…
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>Basically they apparently share my vision that in the future all media merge. The central concept is used to create ‘content’ that reaches out to consumers through certain channels in a specific context… More to read HERE:
http://brandnewgame.nl/cms/wp-content/uploads/2009/12/BrandNewGame-Digital-Interactive-Branding.pdf
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Check out this blog of MIT professor Henry Jenkins.
He also believes that Content is the central starting point for Digital Interactive Branding. Creative Concepts should be the Centre and (Digital) Channels should be selected that are most suitable for Connecting and Communicating with your Consumer.
I cannot help the amount of C-words… by the way 😉
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