Massive: The Future of In-Game Advertising

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This is what Massive promises on gamevertising – there’s a game for everyone!

Posted in gamevertising, ingame advertising | No Comments »

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Thursday, November 5th, 2009

Webinars on Ingame Advertising & Gamevertising

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Check out a cool presentation on ingame advertising by Massive / Xbox.

You have to leave your contact details to be able to log in.

Next session is next week on Tuesday! – Don’t miss it!

WEBINARS

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Wednesday, November 4th, 2009

Bart Hufen presented at the Marketing Information Event in Rotterdam

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Just got back from two days of Marketing Information at the event in Rotterdam.
My presentation was about gaming as a marketing tool – of course, but the session after mine was about product development through consumer involvement. Something I believe in and will have elaborate cases in my book (check Lego Factory on the search engine below). It was amazing to hear that from the six groups that took part in the workshop, four of them came back predicting an imaginative concept for Bol.com would be something with gaming…. I am not making this up!

My presentation was about the future of branding, which comes basically down to:

1. Be remarkable to be noticed
2. Continuously evolve your brands and products
3. Invest in your relationship with consumers

Apart from that I described the gaming industry and the ‘gamer’ – sharing three slides from Today’s Gamer research by TNS-NIPO.

In the end I showed 5 cases, which are also available at BrandNewGame/cases

If you wish to check out my presentation go to the ‘news’ section from next week.

Posted in Bart Hufen, Events, Presentation | No Comments »

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Wednesday, November 4th, 2009

Mario and Princess Sex Tape (not for children)

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Great advertising options for VIAGRA! – Mario, mario, where art though Mario! – Or was that Romeo….?

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Tuesday, November 3rd, 2009

GTA:SA Peterbuilt 379 Coca-Cola Truck Mod

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If you read my previous blog post (below) … here is the Coca-Cola Truck…. consumer generated stuff … wow!

Posted in ingame advertising, Product placement | No Comments »

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Wednesday, October 28th, 2009

Grand Theft Auto San Andreas: Truck And Trailer Mods

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Quite amazing: consumers generated virtual trucks (even with Heineken and Aldi advertising on them) for a modification of the game Grand Theft Auto: San Andreas. There are almost one hundred trucks in this film made by German people that just love the game and … trucks…. wow. Games can have such a committed fan base…

Posted in Fun, game | 2 Comments »

Posted by admin on:
Wednesday, October 28th, 2009