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A good way to market your videogame, let the inspiration to you game play the game.

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The new campaign by Sony PlayStation… I like it a lot 😉

>This weekend I will be finishing my book ‘A Brand New Playground’… finally – a year of hard work comes to an end… 😉

The book will be released during the ‘Games for Brands’ convention in London on the 27th of October.

Also I will be handing out the Dutch version of my book (‘Laat met je merk spelen’) during the High Tea with our Prime Minister Mark Rutte in London in November 2011! How cool is that!?

Please feel free to download and spread the free summary of ‘A Brand New Playground’, which you can download HERE and let me know what you think.

I will make the full book available starting November 1st 2011 – so be sure to check out my post about that end of October!

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An interesting example of a real classic ‘business game’ to serve the three P’s: People, Planet & Profit for (in this case) TNT. Employees where challenged to think of creative solutions to help TNT expand without harming the planet.

>Thanks to my dear friend Lessie Hampton a great overview of the evolution of internet comparing the current (2011) with 1993…

Created by: Online University target=”_blank”

>After a short holiday (21 days) on Bali I finally have time to write a new posting!

It’s been a very relaxing vacation, but as soon as I got back in Holland I moved offices (and home) to Amsterdam and I forgot to move my internet & Wifi connection… so that’s being taken care of and hopefully I will be online again starting next weekend, thanks to T-Mobile.

Just a quick posting of what I encountered during my trip to Bali at Singapore airport.

They actually have a touch screen hanging on the bathroom where you can rate the person taking care of the toilets! How cool is that?

I think it’s a great initiative and I hope that they pay a variable salary to the (wo)man in charge.

Be sure to send me your own examples of Gamification in Real life through Twitter (@BartHufen) or by email (barthufen@brandnewgame.nl).

Cheers!

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Lana del Rey understands why I need to play video games even though loving my fellow humans 😉

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Via: Buy Twitter Followers

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copied From the esa newsletter 

University researchers and occupational therapists across the nation are utilizing mobile game technology, made popular by widespread play on smartphones and tablets, as a critical therapeutic tool. These professionals are seeing real benefits in the use of touchscreen games for those with both physical and mental disabilities, including children with autism and cerebral palsy.

> Just a quick note to report to my dear and well respected readers that I will start blogging soon! I’m currently in Singapore, but I’ll be back in Holland tomorrow! For members of IAA in The Netherlands – please join me Thursday evening in Amsterdam for the event about using games as a marketing tool, it’s in Macy’s.

For English readers – please join me in October in London on the ‘Games for Brands’ event (Please check my previous post about that) – I will be launching the English version of my book there (and it will be free throughout the rest of the year online as a pdf).

And for my Russian readers… I will most likely be speaking in Moskow in November. Nostrovya!

Also I am moving office (and home) to Amsterdam starting this week until the first of October, so don’t think I’m not busy! 😉 I’m just not busy blogging, but I will be again soon I promise: new cases, new data on gamers, mobile, social etc.

Send me any requests you have on Twitter @BartHufen or #Gamification