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Where can you find me the upcoming months?

6-2-2013 Marketing Information Event in The Hague (The Netherlands)
19-2-2013 Gamelab – Moderating the ‘Bloopers in the gaming Industry workshop’ in Pakhuis de Zwijger in Amsterdam (The Netherlands)
20-2-2013 & 21-2-2013 Gamification Workshop in Istanbul (Turkey)
1-3-2013 Joining forces with Today Designers in our new office in Utrecht (The Netherlands): De Vechtclub XL
7-3-2013 until 14-3-2013 SXSW in Austin Texas (USA) attending as press
14 & 15-4-2013 Euroforum Gamification conference in Hamburg Germany at the ‘marktplatz’

Work in progress of our new office…

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Yes! I received the program for SXSW the coolest digital interactive film music festival of the world! I will be there the whole week and also be covering the music & film events thanks to Molblog!

Be sure to follow all my updates through Twitter and this spot right here!

Here’s the line-up / schedule for this year: http://www.sxsw.com/schedule

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State of the Art Marketing event 2013

They are coming… a horde of innovative, creative and confident youngsters. Generation Y. Students and young professionals from a limitless generation who want to distinguish themselves. Generation Y differs a lot from previous generations and many companies struggle to understand them. Although they can be peculiar sometimes, they are and will be your new employees, customers and clients.

Learn about them and their way of marketing and communication at the State of the Art Marketing Event on the 25th of January 2013. Organized by the students of this generation. With game-changing themes such as employer branding, scent marketing and co-creation. For more information go to www.sam2013.nl.

For those of you who missed me and want to see me, I will be the keynote speaker and talk about Games as a marketingtool 😉

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Just a small – homemade – video of the Gamification Workshop I did with 4Pio in Istanbul – Turkey! We plan to organize another workshop in February 2013 in Istanbul so subscribe now if you want to be there too!

During the two day workshop, we address the following subjects:

DAY 1

1. Game mechanics: what makes a game fun and addictive?
2. How can we use games as a marketing tool?
3. What is gamification and how can you use it for serious business?
4. Case: Workshop!
5. Evaluation of Day 1 and first round of scores on the workshop case

DAY 2

1. Recap of Day 1
2. Play the Card game that Playgen developed
3. Workshop: Improve the case concepts
4. Scores round 2
5. The Cocha-model: content is kind, but context determines relevance & impact
6. Workshop: Improve the case concepts
7. Final round of scoring on the case concepts!

All attendants receive a free – printed – copy of the most recent version of my book ‘A Brand New Playground‘.

Register NOW for the next workshop in Istanbul via www.4pio.com 

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Just a small impression of Gamescom 2011 and 2012 games in 90 seconds!

I visited the Gamescom last year, but this year I went to E3 so I skipped the European version of the E3.

Welcome to my world! 😉

Sony PlayStation press conference

EA Press conference

I couldn’t find Microsoft Xbox and Nintendo Press conference on YouTube unfortunately… ;-(

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Talking about an epic experience! I went a few days early to San Francisco to spend some time on my own before the business tour through Silicon Valley with a Dutch delegation started. Check out the pictures below and the video of my visit to notorious prison Alcatraz where Al Capone was at home for four years (from 1934 – 1938)!

Americans really know how to build up an experience. From waiting in line for 30 minutes before the boattrip starts, you can read some more about the prison through a brochure and interactive installations and have your picture taken before a backdrop image of the island.

Interactive installations throughout the waiting area made waiting less annoying. In Dutch I call this a ‘wacht-verzachter’ in English you could call it a ‘Wait-watcher’.

During the boat trip the brochure sounds through the speakers.

On the island itself you can watch a 17 minute film about the island (comparable content of the brochure) and do an interactive audio tour of about 40 minutes explaining you all the different areas and stories that took place, even explaining how 5 inmates escaped from the island in June 1962. This event was immortalized later in a film called ‘Escape from Alcatraz (duh) with Clint Eastwood).

This is one of the cells where one of the 5 inmates that escaped slept. You can see how they dug a hole around the ventilation shaft. Eventually they all got out by climbing throughout the hole they dug, climbed up the heating pipes and … gone…  No one knows if they survived the mile swimming to the main land, since they were never found again.

A picture of the ‘arrival’ at Alcatraz Island. Originally build as a military prison during America’s Civil War.

Tags: alcatraz, experience
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Last week I visited London, Manchester and Birmingham with a delegation of the most promising Dutch Creative Companies. During this tour we visited all kinds of events like the entrepreneur conference in the Milky Building in Tech City (Shoreditch) on Monday, the BBC studios, a match making lunch, a meet and great with our prime minister – Mark Rutte and a high tea in the town hall of Manchester. The third day we went to Launch – a game event in Birmingham and we visited RARE Entertainment – one of the key developers for Xbox Kinect. They created the best selling Sports series. I went back to London on Thursday to have a fabulous day with my good girlfriend Mitra and she took me to all kinds of museums (VNA & Science Museum) and a fantastic authentic Iranian restaurant near Paddington and Hyde Park (hidden park as we call it).

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>Hi Guys (and Ladies of course! ;-),

Great news! – I will be speaking during the ‘Games for Brands’ seminar in London on the 27th of October. So that will be the date that my book ‘A Brand New Playground’ will be available in English FOR FREE (as a pdf)…

More information about the event is to be found HERE but basically you can expect what the title says. During the day you can learn how to use games as a tool to reach brand- organizational objectives.

My book (and the case I will be presenting) explains specifically how games can be used to train staff and changing their behavior in a fun way using intrinsic motivation!

Why should you attend?
You should attend if the following information is surprising to you:

I intend share my book on the web for a month so people can download it for free.

If you didn’t know already – you can download the free summary HERE (www.brandnewplayground.com)

Send me a DM through Twitter if you intend to visit me in London @BartHufen #GamesForBrands

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Spil Games, Flavour and BrandNewGame joined forced in The Netherlands to organize an event to enlighten brands and organizations about how games can be used to achieve marketing goals.

The event is in Hillywood (Hilversum – The Netherlands) on the 19th of May from 14:00 hours.

Bart Hufen (BrandNewGame) will explain more about the digital consumer of ‘now’, show the history of gaming and explain why games are such an effective marketing tool.
Emily Jacometti (Flavour) will show a fantastic and effective case how a gameconcept they developed helped to achieve marketing objectives from one of their clients.
Oscar Diele (Spil Games) will show how they have proven in the past 10 years that gameportals can reach over 150 million people worldwide and 1,5 million people in The Netherlands through social media like Hyves. Members are playing games by average of 10 minutes every day!

From today on, there are 10 seats available and you (product-, brand- and marketing managers) can subscribe NOW!

www.speel-kwartier.nl

There will be a special session for advertising and media-agencies in June of July this year, so this event is for Brands and Organizations only!

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